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Search Engine Optimization Writing

Search Engine Optimization Writing

Search Engine Optimization Writing

So, what is Search engine optimization writing?

Search Engine Optimization Writing is the process of creating optimized content for targeted keywords or keywords phrases to compete in search engine's results.

Search Engine Optimization Writing is composed of two Parts. The First Part Is through Articles and the Second part is Through OnPage Seo.

For those who don't know what SEO stands for is "Search Engine Optimization"

Part 1

How Search Engines work? It's really that simple. Let's take for example our best friend, Google. Google unleashes his GoogleBot to crawl a website or a webpage. When Crawling has been done, Google goes to the next step which is indexing, meaning identification of words and expressions that best describes your content and when this is done, Google will assign your page to particular keywords. After Google finishes indexing your webpage or your website the process phase has begun; comparing the search string in a search request with the indexed pages in the database and after that search, It starts calculating the relevancy for what results to show.

But How This Relevancy Is calculated? Another Simple Question; Through TEXT. Search engines are reading the text of the webpage or website, and not the entire content which may include images , flash videos or other things. Important factors are Keyword Relevancy, Keyword Density, and Keyword Authority.

That means; Search engine optimization writing starts with Relevancy. Everything You Do have to be relevant and I will teach you how to achieve the maximum relevancy through your content.

Search Engine Optimization Writing: Achieving Keyword Relevancy.

You have to be specific to your targeted keywords and do your appropriate keyword research. When I say specific I will give you an example;

You want to promote Dog Collars for big dogs, and you use the keyword; animal collars.

This is mistaking my friend. Your keyword phrase should be "dog collars for big dogs". This long-term keyword phrase will give you Keyword Authority in Google's eyes for this specific term, making your Backlink to your Website/Webpage Relevant, and when a backlink is Relevant, It Is STRONG.

Search Engine Optimization Writing: Achieving Keyword Density

Well, this is where all peoples do the big mistake. I like talking with examples and I will give you an example to explain this to you.

You write an article about "Dog Collars for big dogs" and have this specific keyword phrase only 1 time in your content. You just shot yourself. You should have it more times in your content and the closer it is in the START of the article, the better for Google's Eyes. But please-do not overdo it. For Articles that focus in only 1 specific keyword phrase and the articles is around 450-700 keywords, a keyword density between 1-2% Is Enough. For Articles that focus on more keywords, like 3-4 keyword phrases, 3-7% keyword density is enough.

Search Engine Optimization Writing: Keyword Authority

Pay Attention:Keyword Authority Is Different Than Keyword Density.


Doing Search engine optimization writing here is the most critical part because this contains the connection between part 1 of Search Engine Optimization Writing to part 2.

Your Anchored Text must be the specific keyword phrase you are targeting and the link of the anchored text must contain your specific keyword phrase or be relevant to it. For example

If I have my targeted keyword to be "dog collars for big dogs" then my anchored text has to be "dog collars for big dogs" and the hidden link of the anchored text "http://mydomain.com/dog-collars-for-big-dogs" and NOT "http://mydomain.com/animal-colars" because This will give you Keyword Authority in Search Engines and like I mentioned before, keyword authority is the achievement of a relevant Backlink. You shouldn't care only "just for backlinks"

To your success
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