Search Engine Optimization vs Digital Marketing

Search Engine Optimization vs Digital Marketing

Search Engine optimization (SEO) is the process of positioning a web site at or near to the top of the major search engine listings for particular keywords. Search engine optimization is focused mostly on Google, Yahoo and Bing as these are currently the three largest search engines. Google has the largest share of the search market, especially in the UK, and Yahoo and Bing who are currently joining forces trail with less than a quarter of the search market between them. SEO is a two part process, firstly it is important to make sure that the major search engines know what keywords you would like your pages to rank for, this is done using "On-Page" SEO.

Secondly the search engines need to know how popular your page is. To measure this, they look around the world at all the other websites that they have records for, and add up how many of them link to you, they also give each of these links a notional value. In short, Google, Yahoo and Bing run what is simply, a massive popularity contest and the business with the largest volume of targeted, high quality links will rank first. This is called "Off-Page" SEO.

Effective, Professional Search Engine Optimization (SEO) can be an expensive, but rewarding investment, so it is important to firstly establish the likely return that you will receive once you rank in the top ten. This is done using accurate Keyword Analysis in order to examine recent keyword traffic for your business niche. This will ensure that you will receive significant quality traffic from your SEO campaign. Without first establishing your probable return, there is little point in embarking on Search Engine Optimization. The great thing about the internet is that we can easily test and measure what we are doing and so can quickly establish your Return on Investment (ROI).

Digital Marketing is the promoting of brands using all forms of digital advertising. This now includes Television, Radio, Internet, mobile and any other form of digital media. Digital Marketing is the practice of promoting products and services using digital distribution channels to reach consumers in a timely, relevant, personal and cost-effective manner.

Whilst digital marketing does include many of the techniques and practices contained within the category of Internet Marketing, it extends beyond this by including other channels with which to reach people that do not require the use of The Internet. As a result of this non-reliance on the Internet, the field of digital marketing includes a whole host of elements such as mobile phones, banner ads etc.

Previously seen as a stand-alone service in its own right, it is frequently being seen as a domain that can and does cover most, if not all, of the more traditional marketing areas such as Direct Marketing by providing the same method of communicating with an audience but in a digital fashion. Digital is now being broadened to support the "servicing" and "engagement" of customers.

Here are both in front of you. Both are influential and both are important for the welfare and inclusive growth of the website. Both are important to execute so that things fall into place and yield rich dividends.

For more detail visit : First Search Consultancy SEO firm UK.

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