Search engine, how to optimize its positioning?

Search engine, how to optimize its positioning

?

There are three different methods you can use when you are optimizing for search engines. They also called HAT (Hat in English) and these methods are distinguished by three colours: black, gray and white. This comes from the days of cowboys, during which the black hats (black hat) were often the bad guys, hats gray (gray hat) and the mixed white hats (white hat) the Gentiles. The report is the same in terms of optimization. We use the English terms because they are terms you'll find most frequently on the web.

For example, as regularly publish unique content to get more visitors, etc. or add a blog. These are normal and innocent techniques that can help you get more traffic.

The techniques of "gray hat" are the ones we're not quite sure, now technically, whatever you undertake or trying to increase your ranking on a keyword could be at least as a technique "gray hat ". That's because the thinking of Google is limited to the fact that everyone should let it happen rather than making things yourself to get better positioning faster.

The" social bookmarking" (social bookmarking social or favourite) from your own site could be considered a technical "gray hat", when it is not a problem to do that and so would not wrong, but noted that Google abuses, it could put a hoof. Buying links is a good example of a lock that Google can impose. It was a technique called "gray hat" was a standard way for a site owner to obtain an income and a good link exchange for the buyer, but today Google will tolerate more and if he suspects that you sell your links so your rankings might suffer ... (and if it suspects that you are buying, the links are likely to be considered and you have spent money for nothing).

Turning now to the techniques known as "black hat" ... it's a technology that is obviously not desired by the search engines that are used for classified sites on their keywords do not match. Use the "social bookmarking" to position an inappropriate site on a given keyword, a site for adults in search results for the keyword "LCD TV screen," for example.

Or add a large number of keywords in the same colour as the background of your page so that visitors do not see them but the spiders of search engines take into consideration, even a technique called "black hat".

Or stuffing keywords in your page the same colour as the background so the visitor can not see it but the spider selects up from him is also black hat. How about creating networks between your own sites published with the sole purpose of increasing the ranking of your main site, a technique called "black hat".

So be careful when someone offers you a quick fix that would propel your site in top search engines, think twice and set the colour of the proposed method, white, gray or black? Google can and will penalize your site if you use or think you are engaged in methods "black hat".

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