Search for Asics brand ambassador on Facebook

Search for Asics brand ambassador on Facebook

Japanese sportswear giant Asics has initiated a contest on Facebook in order to find the new face for its Ayami women's wear collection.

The campaign, running currently on Facebook, is beckoning real life runners to visit the Asics Ayami Facebook app page and upload pictures of themselves, while visitors to the page have been empowered to cast a vote for the picture they fancy the most.

So what's the outcome? Well, the winner is then approached by the company and would be adorned with a chance of being the face of the Ayami range coming year. This forth coming campaign would be created and developed by Amsterdam Worldwide.

Brian Elliott, CEO of Amsterdam Worldwide, said, "Ayamii is the perfect fusion of fashion and technology so it makes perfect sense to reach out to an online audience. We aim to inspire real runners to support each other, celebrate their passion and reinforce the brand's athletic credentials among a core community of fans."

Asics has been continually engaging in digital campaigns in recent times. Gone August, the Japanese business took active interest in the allied campaign between digital music retailer eMusic and Intersport and made available to the public, free music downloads in abet of the latter's Run Free Now campaign.

Another place where Asics presence was acknowledged was when they were the first advertisers to make an appearance on the re launched Men's Health website this autumn.

Though Asics is now creating a digital environment to reach its target audience, others have already tapped into this media stream. Other biggies such as Adidas have already set foot in this arena in October 2010.

Adidas had launched a social networking game to pit UEFA Champions League cities against each other on social networking sites to magnetise traffic in order to create presence affiliation during the matches.

To know more about the author's company, log on to www.digitalbroadcasters.co.uk

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