SearchPath Articles April 2010 (2)

We've running a few Facebook Advertising campaigns for clients and the response we've had and business generated has been surprisingly good

. The key advantage of Facebook is the ability to target your audience - by age, gender, location etc. Facebook also gives the option of CPM or CPC. Full tracking of conversions is also possible, either through Facebook's own tracking system or via Google Analytics.

With Facebook you can run just one Campaign, but with multiple ad groups, and multiple ads within each ad group. You can read more here: http://www.facebook.com/advertising/.

Ads are structured in a similar way to Google, with a 25 character title, and 135 characters for a description. you can also add an image to the ad - wider images fit better than tall images. 110 x 80px works best.

Although you don't have to add an image, it has been proven that images draw users' attention and will significantly improve your click-through-rate (CTR).

CTR is very important on Facebook ads - the higher the CTR, the less you will pay per click.

Do you want to see what kind of ads are running on Facebook - then go to http://www.facebook.com/ads/adboard/ This will show you a selection of ads currently being shown for your demographic profile (matched to your Facebook profile).

SearchPath Articles April 2010 (2)

By: Kevin Morley

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