Secrets On Improving Customer Relationship To Get A Larger Slice Of The Market Pie

Improving customer relationship has become so much of a concern for businesses that

nearly three quarters of the fastest growing companies in the US have got new programs up and running. They are primarily focused on expansion of their customer base, retention and profitability.

Programs that are customer oriented have never been so important and in these tough economic times, it has also become imperative for the survival of many businesses, big, medium or small. It does not matter whether the business is offline or online, but improving customer relationship is the key to remain in business.

Businesses coast to coast are trying to be listening posts for customers and straining to hear their inner voices as much as they can. It is a process that is continuous and always improving to make customers more loyal to the product or service they have bought. If you wonder why a business enterprise has failed, you need to look at the level of customer service it has offered. In most cases you would find that they had been lax or had fallen short of expectations.

Your customers always have high expectations and require you to fulfill them immediately. They hate waiting and patience is not something that you can ask them to cultivate. The slightest delay can prove extremely costly for your business.

Technology these days has provided the business owners with multiple opportunities. If you own a brick and mortar business, there are several ways you can go about improving customer relationship. Stay open late hours and offer discounts on some specific days while keeping in mind that the loyal customer expects more from you. You can treat customers that have stuck with you through thick and thin like royalty by showering offers and discounts tailored for them.

Gifts and free cash prizes are lucrative offers that no customer can resist. When you are operating online, it is also easy to gauge the mood of customers by including interactive features like chats and forums where you can get them to speak their minds. It is also easier for you to deal with them on a 1-1 basis. Improving customer relationship is not a one-size-fits-all type process that you can work out and let it go along.

Each customer can have unique problems that you would have to sort out. For doing an objective analysis of their problems you need to have upfront information about them as much as you can. The more information and data available with you the better you are positioned to have a right solution to address their queries. You need to be in their shoes to know how they feel and what more they want from your product and service as well as after the sale is completed.

Making them happy and being at their service 24/7 are what they want and the more the better for improving customer relationship on a long term basis.

by: Jeff D McQueen

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