Secure Your Brand From Gray Market Sales

Most of us have seen great deals online, available at incredible prices on various online shopping sites

. When shopping online for a product, most consumers get lured by the attractive discounts that an eCommerce site or a seller offers. This is more so, if the brand is well known for its quality and high price. However, it is essential to know that not all products, such as cameras, mobiles, cosmetics, and other high-tech products sold at a discount are original products. In fact, the source or channels through which they sell it to the mass at large can be unauthentic.

Over the past few years with the advent of online shopping there has been an increase in the percentage of scams, frauds and gray market sales, more so for the unsuspecting buyers. Gray market sales, indicates an individual or a website selling goods through certain distribution channels that are not authorized or intended by the original manufacturer.

For instance, a leading camera brand manufactures two versions of the same camera model. One version is sold in the United States and the other outside United States, such as Germany, Japan and so on. The price range might differ in these two markets. Gray market sales take place when a seller purchases the product from a market where it is less expensive and then imports it to the other market and sells it at a price that is profitable to him, but below the normal market price. There are times, when the original camera or product parts are replaced with duplicate ones that automatically make the product, a poor second.

In order to put an end to it, global enterprises resorted to online brand monitoring solutions that were manual, semi-automated and very time consuming. This did not help in combating gray market sales. Therefore, what enterprises require is a solution that would automatically search and detect violators in real-time and offer unmatched visibility. Modern online fraud detection solutions come with multiple enforcement features that include, cease and desist or DCMA letters. Other features are:

* Enhanced anti-counterfeiting software solution

* Advanced search capacities that scan the internet on a daily basis

* Application of human intelligence to ensure data integrity

* Suspect prioritization depending on client specifications

Detecting fraudulent practices online along with combating gray market sales can be a cumbersome and confusing process. Therefore, it is essential to invest in apt anti-counterfeiting and online anti-fraud solution for effective results.

by: Gladeyas

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