See the transmission of the disease recognized advantages
See the transmission of the disease recognized advantages
Foreign lighting giants to enter China for many years, channel networks, although not as part of the domestic lighting brands, but after all, a large deep-rooted tree, its tentacles have already covered many domestic cities. According to domestic lighting distributors reflects the current market, the most common foreign brands mainly Philips Lighting, Osram, GE, Panasonic, etc., others such as Sylvania, Cooper, Thorne, etc. can also be seen in some areas . Level of understanding from the dealer point of view, we mentioned Philips is the highest rate of foreign lighting brands.
Quality of dominant businesses recognized
Foreign lighting giant to take root in China is bound to some attractions. Tianjin Chint Lighting is often strong for that lighting products abroad than domestic brands work in the design process and some of the issues are to be refined, followed by selection of materials in terms of products is good. This is also the lighting of many distributors of foreign brand in general perception. In addition to product quality, some dealers are more recognized abroad lighting giant channel construction. Philips Lighting Shilihe Beijing City Book Publish authorized dealer manager, said advertisements to Philips has gained world renown, feel it is in place to promote, and its after-sales service also very good. Beijing miles Favor Lighting sales center manager Houjin Wang argued that foreign brands and domestic brands is mainly the big brands and small brands of distinction, quality and more reliable big brand, consumer confidence over the general small brands do not have good quality assurance.
Wang award leader of anti-dumping
Foreign lighting giant to "carrot and stick" approach, on the one hand and domestic companies to cooperate, it has adopted "anti-dumping" measures to suppress the growth of domestic enterprises. Philips Lighting Linyi Zhang Qing logistics center that lighting giants abroad as foreign anti-dumping the main force of Chinese lighting products, this is taking shooting ourselves in the foot, in the end will hurt their own interests. Chongqing Triumph lighting lighting Weijie Nan that foreign brands is the main force of anti-dumping, their practice is harmful to the domestic enterprises. However, if domestic enterprises are leading in all lighting in the words, not afraid of these giants of the "anti-dumping" actions. In short, businesses are eagerly look forward to the domestic Lighting Company to rapidly develop and grow together, common foreign Lighting giants against the "anti-dumping" actions.
thoroughly good at public relations projects
Foreign lighting engineering giant has always been the preferred lighting many brands. This phenomenon, Osram Lighting, said Zhong Mingguang logistics center in Lanzhou, in terms of need from the advantages and disadvantages of the two: First the good news is reliable because the quality of foreign products, general government and engineering are more accepted these brands; bad respect to the number of domestic brands increased lighting a lot of pressure to their low profit margins. Harbin Golden Star Lighting Manager relaxation is that the first: the lighting industry executives do not understand, to ensure that they have no responsibility, purchasing products from foreign brands if the quality of the reasons there will not bear much responsibility for their own; second light giants indeed abroad sometimes superior quality; third, to prevent an issue in the procurement of the impact related to the leadership of career advancement. Argues that many businesses, and foreign lighting brands than foreign lighting better at public relations giant, black-box operation means to take orders for projects. Businessmen hope that the Government increase in bidding on major projects transparent and more competitive opportunities for domestic brands, brand revitalization of national illumination.
channel chaos ignore business
As a well-known lighting brands, whether foreign lighting giant to bring enormous benefits to businesses? Zhengzhou Chuan Qin Hai Lighting money manager said that in business volume in the Philips is very large, but profit margins, high prices of basic unprofitable businesses. Technology Co., Ltd. Nanjing Aidi Ou Sheng, general manager of deng, agents of foreign brands is not very good profit margin is small, too small rebate. There is now a foreign brand sales service has been getting worse. In Yunnan, mode of operation of foreign brands is looking and stop, if no agent Philips in Yunnan, but a large number of dealers and engineering business. A price war is one of their major features, business interests have not been any protection. In Jiangxi, foreign businesses to reflect changing commodity lighting brand is severe, more counterfeit products. Manufacturers did not provide staff support, product price is too high, not much room for sales growth, manufacturers tend to have huge profits.
Why are these foreign giants such disregard lighting business interests, or even end it disturb channels? Shanghai business in a few words in mystery: Though the individual dealer sales to decline, but the company will increase overall sales. In this case, the market many distributors of foreign products is not the main business of lighting products, but other relatively high profit products, lighting brand in fact became a foreign customer traction door signs.
counterfeit prevalence of headache
Businesses have is the status of foreign lighting giant fake hate. Tianjin Chint strong illumination often said that in the course of business of Philips was selling counterfeit Philips products to him. Philips has also been cooperation with the fake third-party companies, but only played a short term effect. Often strongly believe that counterfeiting has not been effective mainly due to Philips market too messy, difficult to control, which is Philips deliberately indulge market consequences. Shenzhen Qin Super Fun lighting manager said that counterfeiting efforts of foreign companies is not lighting, not even met them out counterfeiting. Ningbo Ya Man Electrical equipment manager and MDA that, for counterfeiting, manufacturers intensity or too small, leading to rampant fake products on the market, there is no guarantee of quality, disrupting the entire lighting market order. Lighting, general manager of Zhengzhou Hang Yu Hou Zhihong said that although Osram commissioned a third party based in counterfeiting, but the effect is not very satisfactory.
The consequences of the prevalence of counterfeit products is to allow business-to-business product of fear of foreign lighting giant. Super Lighting Electric Appliance Co., Ltd., Fuzhou General Manager of SUN Xiu-bao said that regardless of channel sales for Philips formal or informal channels, Philips sold; with or authorized dealer to sell Philips, or not authorized dealers to sell fly Philips, the market is filled with Philips lighting products, thus forcing a formal authorized dealers sold the product price is very low, sometimes even just to do business only Philips porters. Lighting Appliance Co., Ltd. Xiamen Yee Tai Chun Hung, general manager of Thai that is a problem of foreign brands is not lighting quality, nor is the issue of changing commodity, but a fake product, and each year sales of fake products in the market even more than real sales The even more, over time, disrupting the entire lighting industry.
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