Social networking sites have given a new life to the offspring of search engine optimization
, that is to say, social media optimization and social media marketing.
One of the recent entrants in the field of social media marketing is twitter. The search results shown on Twitter help SEO professionals in properly executing the search engine optimization process on the website.
Twitters search results have undergone a drastic change in the recent past. The change is quite evident, at least to people who have used the search column on Twitter.com or search.twitter.com in past weeks. The search results in Twitter now show up to three most popular tweets placed above three most recent tweets.
Apart from the tweets, the search results also display the time of posting and the number of times it was re-tweeted. The new search display suggests that showing this information helps determine the popularity of the tweets.
Reality technician Taylor Singletary explained various web developers and SMO professionals about what determines the popularity of a tweet. He said that it is time to make real-time search even more valuable. This can be done by following simple steps such as sprouting the best tweets on a particular topic. However, you have to pay extra attention to what you choose as your topic. The next thing that is to be considered is that how recent the tweet is along with the interactions that go on those tweets. In other words, you have to analyze the profile of the author and count the number of times the tweet has been replied to, re-tweeted, or added to favorites.