Selecting Accurate Document Language Translation Services

The internet continues to shrink the globe for business

. No longer limited to local clientele, the speed and accessibility of information and communication across multiple cultures and nations allows businesses to expand worldwide for unprecedented opportunities. This increased accessibility to international markets has resulted in an intensified need for document translation in order to be effective. From marketing literature, packaging, and instructions to legal contracts and official documents, the degree of accuracy in language translation will significantly influence the success of marketing efforts in foreign cultures.

It is important that document language translation communicate appropriately to the needs of the local culture. It is immediately clear to native readers when text has been translated by an electronic translation service or a non-native speaker of the language. Misplaced words, incorrect syntax, and culturally irrelevant idiomatic references common to literal translations diminish the perceived quality of a product or service. A phrase that has meaning in one culture may be insulting or hilarious in another, quickly turning a brand into a joke or worse.

Choosing a Quality Document Translation Service

To ensure the most accurate and relevant translation services, select a company that employs translators who are native to the country in which the product or service will be marketed. Translations by native speakers of the language will provide contextual translations, rather than simply literal translations, that will result in a document that is readable and culturally appropriate, including local idiomatic phrases that are relatable to the culture. This will help to avoid common errors that can often be found in a word-for-word translation as well as result in a higher impact document within the culture to which it is directed.

For technical document translation, translators also need to be comfortable working in the subject area, for example medical research or engineering specialties. Technical documents must communicate exact meanings consistently, regardless of the language, to ensure that they are understood within the industry or academic field. Select a company that employs translators who specialize in field-specific translations for accurate and top-quality translations of technical manuals, training manuals, research papers, or any other technical document.

Quality document language translation executed by highly skilled professional translators who understand the industry and the local culture are essential to project an image of credibility and professionalism in any new market. There is no substitute for the accurate, culturally relevant translations obtainable from an experienced, respected translation service to enhance global marketing success.

by: Art Gib

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