Selling Your Stuff Using Flyers

Got something to sell? Have you considered flyers

? That's right, just put together a package of well crafted flyers and see what happens.

Let's say that you've been in the antiques business for forty years. You probably have a warehouse full of pieces that haven't sold and may never sell. But you don't want to liquidate them, because you know they have value. What's a practical way to deal with this problem in a relatively inexpensive way? Certainly, after this many years in business, you must know the industry pretty well. You decide to attend the association's trade show and there you are going to try to liquidate everything.

What makes a great deal of sense is to break this problem down into parts. We would first design a flyer which lists the various groups of items, such as by sofas, tables, lamps, armoires. List how many of each you have; details aren't necessary. You're just noting the types of items. That's your first flyer. You hand it out to the association members. Your fellow dealers will scan the list and look for items of interest. Inquiries will be made. Some will want to know more about your Victorian era sofas. Some will want to know about your old steamer trunks.

So now you get into specifics. You look at all the areas of interest and you start making detailed lists of each type. These have several lines about each item. So now you are responding to perhaps fifty dealers, each interested in their own lines. These are handed out and you wait a little longer.

Now you have specific requests for information having to do with individual items. Here you can use flyers to show as much detail as necessary on a piece by piece basis. Assuming you have prepared properly, you have details on each item, and as people express an interest in each item they can bid on it or reserve it for a contingency sale or something along those lines.

Using a series of flyers with increasing detail, you are able to very efficiently get the right information into the right hands and you can turn a wealth of information into a number of sales.

Obviously this is a more complex way of selling using flyers, much more involved than, say, pinning a flyer to a telephone poll. The point is that using techniques like these you can very cheaply orchestrate a great deal of information in order to achieve a useful goal.

by: Lawrence Reaves

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