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Semiconductors: changing business models to meet the post-silicon era - the semiconductor, silicon era after - the electronics industry

Global Semiconductor Industry since the fall of 2008

, subject to Financial Turmoil, a recession, but fortunately hit bottom soon in early 2009, after clear signs of recovery, the market rebounded, company performance have gains across the board. The occasion of the toot, the trade agreement promising new market is expected to have double-digit growth year, manufacturers confidence. So, how should the industry to meet the year 2010, for the best performance is it? Goodbye department store business model Clear tendency in the market recovery, the Japanese semiconductor companies to make changes in business decision-making mode p, the system Chip Industry is particularly active. NEC Electronics and Renesas Technology Renesas integrated electronics company formed in April 2010 will be officially operating l. Toshiba SoC Fujitsu Microelectronics departments and companies are working on a comprehensive structural reforms. Structural reform is essentially goodbye to the department store business model, the withdrawal of the product less competitive areas, while the more competitive products as a key business area. Fujitsu Microelectronics at the end of 2009, 8, decided to reduce and freeze WiMAX base station chip 16-bit general-purpose micro-controller, digital TV Engine, portable equipment FCRAM memory, single-band modulator, 40nm silicon foundry business, such as six new product development. Toshiba has decided to withdraw from built-in processor core microcontroller / ASSP business and LCD driver business, and that in advanced silicon foundry business will continue to expand. Can see that these companies have shown the concentration of power, Dawn of the key areas of initial determination. Centralized management model TI 90 companies from the last century, since the conduct of the structural reforms, in the centralized management of the companies has set an example for many companies. TI company previously operated a wide range of business, not only the semiconductor business, as well as non-semiconductor business (see Figure l). Before and after the company made in 1995 to focus on DSP and analog circuits of decision-making, after just three years of this great transformation was completed. 1996, sold the printer sector, l997 years and have sold the defense sector, mobile computing sector, chemical sector, software sector and Communicate Systems. At the same time, the company invested heavily through mergers and acquisitions, etc., to improve the DSP design capability, access to the DSP-related software and communications technologies. To expand the analog business, the company has spent huge sums of money received Power supply / Amplifier technology. Figure 1 TI's business transformation Big change in this process, TI's revenue is also changing. Although a drop in revenue since 1995, but with the DSP / analog scale of business continues to expand, to the 2006 and 2007, the company's revenues have exceeded the level before the change. In particular, deserves special mention is the company staff reduced year by year, the staff per capita operating profit growth is unusually fast, from 1989 per capita 4300 U.S. dollars, in 1995, 26,800 U.S. dollars, up to 2007's 115,900 U.S. dollars in l8 27-fold increase between 1995 and 2007 of 12 years also increased by 4 times. Moreover, the company's position in the semiconductor industry from 7th in 1995 to upgrade to the very stable in recent years, the 3 ~ 4. Future direction Main business focus, to give up weakness products, which can concentrate the funds and personnel strength of the field, is the revitalization of semiconductor shortcut. Master the key business, to carry out centralized operations is on the one hand, on the other hand have to see the industry's development direction. Post-silicon era is coming. With the development of the semiconductor manufacturing process, to the microprocessor and memory, represented by silicon-based semiconductor business investment needed to surge, the outcome will depend on the amount of investment, which rely on technical superiority of the company adversely. As for the emerging non-silicon semiconductor market, technological advantages are more important. If, due to the power semiconductor and GaN compared to Si power devices can significantly reduce power consumption, so in the future servers, notebook computers, electric Car , Refrigerators and washing machines and so may be widely used in GaN power semiconductors for power (see Figure 2). Fujitsu Microelectronics has made a future commitment to the development of GaN power semiconductor policy. Figure 2 Fujitsu attaches great importance to the development of GaN power semiconductors In addition, the future of organic semiconductor technology is expected. Use of the technology to develop new solar energy Battery , E-books and lighting products, the technology is also the basis for the development of flexible electronics technology.

Semiconductors: changing business models to meet the post-silicon era - the semiconductor, silicon era after - the electronics industry

By: xiao
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