Seo And Web Development Go Side By Side

SEO -An Introduction

SEO -An Introduction

When any searchers enter a query in the search box of a search engine, the search engines job is to find the most relevant results to the query by matching the search query to the information in its index. The main aim of search engine is to answer your question in a most efficient way when you perform a search. Thats based on whats called the search engine algorithm which is basically a bunch of factors that the search engine uses to say is this page RELEVANT or NOT? The higher your page ranks for these factors than the higher your page will get displayed in the search engine result pages. To get the high ranking we have to optimize the website according to the needs of the search engine and this process is called search engine optimization.

Search Engine Optimizer

Search Engine optimizer is the person who is expert in Search Engine Optimization. There are 2 aspects of SEO job and they are:

1.On Page SEO On page work include the things that you can do on your site, such as: HTML markups, target keywords, internal linking, site structure, etc.

2.Off Page SEO - Off page work include the things that you have less control of, such as: how many back links you get and how people link to your site.

Relation of Web Development and SEO

When you are dealing with Google it is important to remember their primary goal is to help the search engine user so that he can get the best result for his query. Since Googles search engine is the leader in the search engine industry the other major search engines will follow their leader and will behave like Google. While designing your website you want to make the website easy to navigate. Use optimization code that makes sense to the website visitor when they see it used in text on the page and in the title tag.

A good way to be sure your website works for your visitors in an efficient way is to read the text aloud after adding in your search engine optimization code. If it sounds bad start rewriting. Always be sure that the optimization words you have added make a sense and reads well to the typical website user. You need to capture your audience when they for the very time visit your website. So it is your duty to give them a reason to stay once they arrive.

Everyone is not an SEO Copywriter. It can be difficult to tie in your search engine optimization text and the intent of the web page for the human visitor. So it is good to get creative and always keep in mind your website visitor. Keywords should be well selected because keywords reflect what the web page is about. Enhance what is already on the page whenever possible. Marketing language may be great but sometimes you need to think about a wider audience and thus should behave accordingly. A deep knowledge about your target audience well will help you find your voice in your web development and your search engine optimization copy.

by: Neil Dutta

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