Seo Getting Search Engines To Work For You

Search engine optimization has evolved over the years in order to continue to give websites an edge in getting noticed by search engines

. Indeed, search engines themselves have been bettered in order to find truly relevant sites rather than those created by unscrupulous webmasters that spammed keywords and used other methods to get their site ranked first whether or not it was something the user was looking for. Today, there are still plenty of methods you can use when it comes to SEO. In fact, SEO is still so popular that it has become the profession of many, from those dedicated to transforming entire sites into locations 100% optimized for search engines to those who supply keyword rich content to sites across the internet.

How can you use SEO to your benefit? What are some of the tips and tricks that people use to get search engines to recognize and retrieve their website? Many of the methods used arent that difficult to implement yourself. Once you realize where to look and how to incorporate specific factors into your site, SEO will quickly become second nature to you.

Keywords are the Key

The foremost way to get search engines to recognize your site is to use keywords that people are using the most in relation to your website and what you have to offer. Tools such as Googles keyword tool allow you to see the frequency of certain keywords so you can choose some of the top words and phrases to include in your website content. It doesnt matter if you intend to post blogs or articles keywords should be included for SEO.

However, it is important to realize that too many keywords can quickly backfire. Google was the search engine everyone wanted to impress, but the creators of Google realized that people had realized how to essentially game the system. By filling their website with all sorts of keywords both related and unrelated to their site, Google was lugging back their site even if it was nowhere near what the user wanted. Google adjusted to recognize keyword spamming now if you have too many keywords on a page, you wont be included in the search results. Many search engines have since followed suit, aiming to return relevant search results that users will be pleased to see. A good rule of thumb for keywords is to remain within a 5% ratio. Keep your articles under a maximum of 800 words as well. Anything longer and it might drown out your keyword usage and bore your readers.

Off Site Locations

Giving the proper attention to your off site locations is just as important as your main website. SEO can be utilized at these places as well, though it may not seem like it right away. You can include keywords or phrases into everything from Facebook updates to tweets on Twitter, Blogger posts to YouTube descriptions. You can even branch off slightly to keywords that arent used at your main website but are still relevant to people who may like what you have to offer. SEO can work for you in that respect because while a search engine may not discover your main website, with the additional keywords it may return one of your other social sites instead.

Off site locations are a great way to connect with customers and potential customers alike as well. Once they arrive, keep them there with interesting tidbits, funny but relevant anecdotes, or even discounts or coupons. When you use keywords to bring people in, you want them to stay and share your location with others.

Outside Help

If SEO sounds like too much for you to handle on your own whether its due to manpower or just not having the time to redo your entire site you can always hire additional help. There are professionals ready to help you boost your site through SEO, including doing the keyword research and even adjusting your HTML to include the right headers and tags that give search engines even more to pick up on. Or you can hire freelance writers to craft content with the right keywords if thats all you need.

SEO on site and off site is important to showing the world what you have to offer. Get it done right and then keep it up to date and youre sure to have a site seen by everyone in no time.

by: Gary Klingsheim

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