Seo Nightmares What To Do If Your Websites Ranking Drops

Its bound to happen to everyone at one point or another you arrive in your office one morning

, feeling on top of the world, only to start up your computer and do your daily ranking check. And discover that the ranking you held yesterday has been taken by one of your competitors. And your own website is now nowhere to be seen. For anyone who has been spending thousands and thousands of dollars on search engine optimization (SEO), this can be your worst nightmare. Fortunately, there are a number of things you can do to try and boost your SEO efforts back to your original ranking:

Build Links

Garnering good quality, solid links for your website is an SEO technique that will only ever do good things for your ranking. Make sure that you only use white hat SEO techniques, however, and dont opt in for methods like link farming, as these will only come back to bite you later on (and your ranking will be even worse off than it is now). Write some articles or blogs that you can post online; and ask some well-known websites if they would interested in posting some of your work.

Relax

One of the most important things you can do is take a step back from all of the SEO mumbo jumbo running through your mind, take a deep breath and relax. Even though you might be tempted to jump onto your content management system and begin tweaking your content, in your rushed mind frame you are likely to make a mistake that will do more harm than good. Leave the SEO alone for a few days and begin to work out a strategy that will get your ranking back.

Analyse

Whilst youre taking some time off from your own SEO strategy, you should begin analyzing the websites that have suddenly begun to out-rank you. Your research should yield you answers to two questions are there some really useful techniques that your own SEO strategy is missing, and are these rankings likely to hold or are they flawed? If you notice flaws like black hat SEO techniques, dont do anything to counter them the search engines will do this for you in the end.

The main thing to do after discovering that your websites ranking has slipped onto the second or even the third page is not to panic. You need to keep a level head if you are to have any hope of adjusting your SEO strategy in way that repairs the damage that has been made. And remember, it will take longer than a few hours to get your ranking back often, it can take days or even weeks for you to see any sort of improvement just know that, with the right SEO techniques on hand, you will get there.

by: Deepak

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