Whenever any website is launched, the first thing that comes to the mind is none other than the big question of the response that it shall receive
. The owner is always worried whether a reasonable amount of user access will be received or not. The only answer to all these small but tough questions is proper application of optimization techniques. Search engine optimization helps the businesses to make the websites more search engine friendly which ultimately makes it easily available to the user.
The first step in this is making it visible to the robots as unless and until it is visible to them it shall not appear on the search engine results page. Whenever any new site is launched there are very less number of users who actually know it by its name so the only way it is available to the visitors is by the interface of the search engine. The only way to do this is the smart application of the methodologies. Now most of the developers are aware of the common ways of internet marketing so in order to be unique and away from the crowd some special tricks have to be applied.
The crawlers have also become smart and intelligent so if common and traditional ways are used then it may not be as effective. There are some tips and tricks that are applied now a days. The following are some of the useful tips that shall do wonders to the traffic that your site shall receive.
1) Effective Content:
Content is the most important component of any website. It is a combination of the subjective information and the important catch words. It should be unique and effective. The keywords that highlight the subject of your website should be included in it. Competitor analysis should be done that would help you in knowing about the famous and highly searched keywords.
2) Links from other sites:
The links of the reputed and famous sites increases the reputation. After all, if a reputable site feels that your site is valuable enough to link to, that means that your page has more value. You can tell if a site is considered reputable both by how high it appears in search engines and it's Google PageRank. Also, .edu sites have a higher reputation because they represent schools and universities. Other than that links from the similar sites are also equally important.
3)Creation of Sitemap:
Not very well known, but it is one of the most important requirement and support to the crawler. It guides the crawler about the number of pages available for traversal.
The above mentioned are some of the useful tips to be kept in mind while performing search engine optimization.