Setting Branding Guidelines for Professional Logo Design Services

Setting Branding Guidelines for Professional Logo Design Services

If you're working with suppliers that handles your creative material - your online store front design, your logo, your copy and your banners - how do you ensure that they get exactly what you want? You can have a thousand meetings, send them pegs or do several iterations per comp. But an easier way to go about it is to provide them with branding guidelines.

If you're a new company, chances are you won't even be close to having a branding document. But this should actually be one of the first things you work on, along with your mission and your vision statements.

The branding guideline can be both an external and an internal document, that communicates how to use and implement the company's signature, language and graphic design. If you're hiring a company for professional logo design services, they would expect this.

When creating that document, start by stating the usage. Where do you intend to use the product of the professional logo design service? If the logo that you are asking for will represent your brand values, do let them know what those values are.

Be clear also with the components that will make up your logo. Is it just a logo type or will there be an icon or a symbol next to it? Or is the symbol a stand-alone without the company name. Professional logo design services usually charge separately for the production of a logo type and a symbol, but you may negotiate to get this as just one package.

Be as specific as you can be in your band document. Include instructions like clear space (the required distance surrounding the actual graphics), the minimum size expected for usage as this will dictate the legibility of the logo type. Any legal components that should be associated with the logo including, but not limited to, the trademark symbol, the registered symbol and more.

Another important factor to consider is your color scheme. Most professional logo design services companies can provide you with a good color combination that can represent your brand. However, if you're really set on using a specific set of colors, it would be best to detail this out. For instance, you can share the Pantone or the hex code for each color component to get the exact match.

As you are working with a company to create something new for you, you should also determine the specific file size that is readable for you. Share anything else that you think would be relevant to your chosen professional logo design service's choices for your brand. You can go into detail like how your company started, who the major players are, what the main product is and how you intend to grow in the near future. Although all these do not have to go into your branding document, make sure you do communicate it with your professional logo design services provider.

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