If you have been keeping up with the younger generation, you have realized that these college students or graduates are completely different compared to those that came before them. It is a little more difficult to hold their attention and this can be a rather large problem when it comes to getting them interested in working for you. A popular way to seek out new talent is to set up a booth at the career fairs of local colleges and universities. This can be a giant waste of time or a great success. Most large companies will consider a career fair a success if they manage to hire just one person who is qualified and fits the position well. There is a lot of work that goes into hiring that one person though. A company now has to find a way to really get the attention of the young talent. Usually companies will give out free gifts like promotional pens and golf tees in order to stick out in peoples' minds. It is a good idea to remember that being able to sell them on your company's philosophy can go a long way when it comes to a decision to pursue a job.
This is actually a very effective way to be remembered. A pen or a convenient magnet that goes up on the fridge is a constant reminder that a certain company took an interest. They are more likely to call and follow up with that recruiter. Also, using business cards also helps them remember. Pulling out a business card with the recruiters name and phone number on it might just be enough to make them call as well. So make sure when setting up a career fair booth to have lots of free giveaways and to do your fair share of business card printing.
When it comes down to career fairs, the best way to approach it is with a caring demeanor. Sending warm friendly people to the career fair will generate better results. Most people are looking for a place to grow their talent and pursue their careers so giving off the impression that there is much room to grow can make a difference as well. But above all else, giving them the right information about your company will be the best way to generate interest. Young Professionals these days have many options and standing out can make a big difference when seeking talent.