Seven Powerful Methods To Build A List - List Building
If you're wondering how you can be a successful Online Marketer like the "gurus"
, then you need to first build a list.
Email list building is crucial, there's no other way to go. If you do not build a list of your prospects, there's no way you can communicate with them in future and increase sales of your products or services. An intelligent online marketer always makes sure that there is a good lead capture page preceding any offer pages on the product optin page. The lead capture page is an incomplex page with some important details regarding the product / offer, as well as a simple signup form that asks for a name and email address. By having a nicely built lead capture page, one that is simply in layout but powerful and appealing in the few sentences on it that describe the product, public who visit the page become more inclined to see what it's all about and provide their email address so they can be contacted.
This email address that's captured through the signup form is an stunning tool. Every internet marketer should treat their email leads like gold because it is these same email addresses that you can then send your product description to, offer as many incentives and other giveaways to, send promotional offers to, send sales offers to, and much much more.
But,
There is always some work to be done before any online marketer can simply make the move and start advertising products to a successfully captured lead.
You see, folks who sign up to get everything on the internet, always do so because they are interested in or were drawn by the content of the lead capture page at the time they signed up. So when you email them, they are expecting to hear about the product they saw described on the lead capture page. If you send to them anything that doesn't relate to what they saw on the lead capture page, they will unsubscribe from your list immediately. So remember to always build a friendship with your prospects first, and then evolve things further one step at a time before you forward everything to them that isn't directly related to what they saw on your lead capture page.
Building a lead capture page is great, but getting traffic to it is more important.
Here are few extremely powerful means to drive traffic to your lead capture page and build a list:
1. Sign up to be a member of forums and mailing lists, and leave a link to your lead capture page in your signature.
2. Set up a Fan Page for your product or service on Facebook, and make sure a link to your webpage is visible in the "Info" page of your fan page.
3. Submit your site's link to Google Buzz where the masses as well as your friends can see it.
4. Write articles about your niche (e.g. if you are into dog training, then write articles about dog training) and unique versions of these articles to as many quality article directories and free submission blogs as you can.
5. Submit your articles as "documents" to document sharing sites like Scribd and Calameo as well. Document Sharing is awfully explosive and can drive hordes of traffic to your sales page very very quickly. Document sharing sites are also immensely well-liked by Google, so the more documents on these directories there are that contain links to your site, the more rank Google will assign you and give you a chance to show up in Google's Organic Search results.
6. Writing articles, blogging and document sharing has everything to do with building high PR backlinks to your optin page. Make sure you also create one-way backlinks to your lead capture page from other locations on the web, such as link directories. Google likes to see quality backlinks to your web site and gives you higher rankings in return, which results in more traffic coming to your site, and finally more and more prospects signing up to your list.
7. Submit to your sales page to as many search engines as possible. Your site should be submitted to Google, Yahoo! and Bing at the very least!
There are some more means to get traffic to your sales page and build your lists, but these would be few of the most mind-blowing ones. So follow them religiously and you will see your lists grow by leaps and bounds!
by: Jennifer Wilmont
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