Seven Shoes Brand Branding Wave Master Password Clever Hui
As "the first brand of Chinese youth sports equipment" - seven wave-hui
, which has been ranked for 20 consecutive years, the first national youth sports equipment industry to win this seat. Over the past 20 years, an extraordinary 20 years. During the seven wave-hui made a brilliant performance, named "National Inspection-free Product", "impact of China's 100 marketing leaders" and other honors, has become China's largest children's sports Air Max 2009 shoes brand. According to the second of its newly developed 20-year plan, seven goals in the New Wave-hui has evolved into the development of the world, to build global youth sportswear brand.
So, what makes seven wave-hui to throw off even earlier start in parallel with other brands to the industry leader's attitude has been such a success? In addition to previous related marketing planning experts summed up the dual-core driving force + channels of power products, the Another factor must be mentioned is probably the seven wave-hui's brand marketing force. It is here that seven wave-hui branding master password, establish their own youth sports equipment industry in the absolute leader in gesture, and target a broader and deeper in the international market, establish a new nation Air Max 90 brand image, open a new chapter in China.
Indeed, since the adjustment of strategic direction into the Youth Sports equipment industry since the wave-hui seven years, considerable attention has been maintained in the market, the brand in the consumer audience in the heat. Seven Bo-hui through a lot of market observation, research and personal experience, summed up a set for their own marketing or brand building methods. Consumer Nike Air Max market in China is based on actual, consumers are still by far-reaching impact of opinion leaders, and thus to shape the brand image, you have to the market at the right time into the "dirt", so that the entire market at regular intervals of time to reach a boiling point , the boiling point of the so-called marketing.
by: slary
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