Shantou: "Chenghai create" toy exports increased rather than decreased
Shantou: "Chenghai create" toy exports increased rather than decreased
"National Toy of Guangdong, Guangdong Chenghai toys to see." With "Chinese craft toy city" title Chenghai District, Shantou City, Guangdong Province is China's toy and gift industry's most important production and export base, 70% of export products to more than 100 countries and regions in the world, accounting for almost a fifth toy exports . Toy company in the Pearl River Delta region because of the financial crisis occurs when the production and management difficulties, Shantou City, Chenghai toy industry is not only Yi
Li does not collapse, and "worse than squid Pretty": According to Customs statistics, in the first 3 months, Chenghai toys & gifts for more than the scale of 1.2 billion yuan output value of enterprises, 31.8% Bi Zeng, toys, gifts exports of 63.32 million U.S. dollars, up growth of 35.3%, export growth showing month by month.
What "secrets" to Chenghai Toy exports remained "upwards" in a good situation? Party Secretary of Guangdong Province, Shantou City, said Mr Wong told reporters analyzed, Shantou toy industry attention to the "self-development, independent innovation, own brand" the ways to enhance the economic "cold" capacity. Shantou toy gifts are mostly native-born owners of private entrepreneurs, they have self-reliance, perseverance, solidarity, and innovative entrepreneurship. They rely on themselves based on local, independent design and production, create and own brand, and adhere to self-development. Implemented by successive years of continuous innovation strategy, Chenghai toys industry has "OEM" or "processing" to "self-design process", "self-brand production," change, with strong self-development, independent innovation capacity, which is developing steadily and Chenghai Toy industry strong anti-risk ability main.
Chenghai Toy Company initiated research and development, dare to invest, aimed at new techniques and new technologies continuously develop new products, there have been Austrian flying animation, Hua Wei toys, and other enterprise set up provincial engineering technology research center. Successive years, the average monthly Chenghai toy and gift industry to introduce new varieties more than 10,000. Chenghai Plastic Products Co., Ltd. designed the U.S. industry, mouth, eyes synchronous activity doll, can dialogue with people 3-4 hours, technology has been in the international advanced level. Hing Toys Industrial Co., Ltd. Guangdong group since the 90s of last century began to practice "made their own toys," to achieve the toys "Made in China" to Toys "Made in China" changes. Chenghai District, Guangdong University of Business and includes a number of universities, including technical cooperation, signed contracts to use human resources to improve university capacity for independent innovation of enterprises.
Shantou City, a series of measures to promote the toys and gifts from traditional manufacturing to creative industries, cultural industries and other high-end industrial development, to further enhance the cultural content products, increase product added value. Chenghai is a CCTV image of toy products, the specified animation production base. Hua Wei Technology Co., Ltd. Guangdong toy animation company authorized to develop access to CCTV, "The Adventures of Little Carp" and other toy products, such as national co-operation with the CCTV project's first toy company, has developed more than 100 single-product models, the profit ratio products in general is much higher. Guangdong Olympic culture flight Animation Co., Ltd., Little White Dragon Toys Co., Ltd., etc. to enter the video market, the investment capture animation television drama "shock Kid," "fire young king," and so on, exports to South Korea, India and other countries, combined with Film and Television the characters, while developing animation cartoon toys, achieved good economic and social benefits. Olympic fly, Hua Wei, Shi Feng, group Hing, Kim Church, South Shing and other eight companies were identified as "National Torch Plan smart toys, Chenghai Shantou, creative design and manufacturing industry base," the first batch of key enterprises.
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