Shengzhou Kitchen Caught Between Baotuan Beachhead From The Eu Market - Kitchen Appliances, Zhejiang

Exports, according to Customs statistics, from January to November this year

, total exports reached Shengzhou kitchen 10.25 million U.S. dollars, more than double the same period last year. Exports to Southeast Asia, Latin America and other places of the fastest growing kitchen.

Data is Shengzhou kitchen industry's benchmark market, the rapid growth of exports, not only shows the kitchen enterprises in Shengzhou campaign's impressive record in the international market, but also demonstrates Shengzhou kitchenware products popular in foreign markets.

And Ningbo, the Pearl River and other major producing kitchen is different is that the production of mid-range kitchen Shengzhou mainly. Now, by the rapid development of global real estate market east, kitchen utensils such as the butterflies like Shengzhou flew from the cracks to fill vacancies in the international market.

Industrial development, creating kitchen OEM 2005 9 months, the China National Hardware Association, the "kitchen of Chinese capital" of the title granted to Shengzhou, Zhejiang hinterland of this small mountain town in the kitchen industry the only one to get the country's most authoritative brand, it also means Shengzhou kitchen industry is rapidly rising.

A kitchen to industry insiders, from 1985, Shengzhou produced the first gas range counting, since the kitchen Shengzhou industry has gone through 23 Spring and Autumn. 23 years of trials and hardships, Shengzhou the kitchen business, regardless of the production scale, product quality, or innovation and R & D capabilities, have been leading in the domestic industry. According to statistics, Shengzhou existing kitchen with supporting business enterprises and 300 products have been formed in 15 series, 80 varieties. Emerged as common land, double the U.S. more than 100 million field, Ding Wei, maritime reach, King of Queen, more handsome, music box, Sihamoni and a number of leading key enterprises, and have built the industry's most advanced domestic kitchen test kitchen Technology Center.

With the kitchen industry gathering, domestic Haier, Aucma, such as the United States of more than 10 major home appliance manufacturers in Shengzhou OEM kitchen, foreign Siemens, Electrolux and other famous enterprises come to see, Shengzhou enterprises to OEM (Original Equipment Manufacture) and ODM (own design) capacity of full play.

Present, Shengzhou most kitchen companies have established quality management system, products have passed safety certification, after years of training and development, has emerged a group of domestic and foreign markets have greater influence, with some brand reputation and market share.

Technological innovation, carve out a niche

Kitchen for the Shengzhou, the hardware into the same equipment as needed troops to fight without the advanced equipment, will lose the initiative in the battlefield.

Order to improve product quality, Zhejiang Electric Co., Ltd. invested more than U.S. 200 million purchase of advanced laser cutting machine and laser welding machines, the company's assistant general manager Xie Liang Chao said the device input and technological transformation, accelerate new product development, improve the quality level of product technology, production of the kitchen so that they can align with foreign products, is the product of a way to internationalize.

Mall as the battlefield, to make products to international, must be accompanied with the kitchen, "Dances with Wolves", the U.S. multi-level course, know this truth. Since the company with these two high-tech production equipment, the company's product quality has been a qualitative leap. Recently, a foreign customer feedback information back to that, the U.S. produced more quality European-style hood basically meet the technical requirements of customers, agreed to cooperate with the production.

It is understood that equipment into production just to attract customer orders, made business, which had previously not matter. U.S. company CEOs more money Wen-chung said, "technology innovation" is their recognition of the magic weapon to win customers. In the future, they will continue to make technological innovations, ready to re-invest 80 million to acquire control of Japanese plastic bending machine.

Also have tasted the sweetness in Zhejiang Huang Huang Electric Co., Ltd., Technology Development Engineer Lv Jihong company, said enterprises should develop, innovation is a prerequisite. In order to meet domestic market needs of different consumers, continue to develop the international market every year, enterprises for the development of technology projects funds amounted to several million dollars.

by: gaga

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