Shenzhen Suning Stores All Year To Two Variable 8
Golden Week has ended, the "golden nine silver 10" hustle and bustle of the season for the business inventory instead of the sound
. Reporter was informed that during the Golden Week, Shenzhen
Suning Sell Compared with last year's "11" to 400% during the same period as Golden Week appliances
Promotions World War, the biggest winner. While Suning adjusting their thinking for the first time the city folk into their line of work in the fourth quarter.
Accumulate 4 times year on year surge
Golden Week this year, sources battle was exceptionally early start, but also extremely intense, Suning take precautions, use of annual procurement broader market agreements, underwriting and other short-term orders and custom forms, nearly 80 billion reserve supply, many of them on setting the annual The Special sources are also concentrated on the market, in this round of battle was therefore a priority. Golden Week, Merlin shop inspired the opening of the Shenzhen consumer savings from spending a long time, various special offers are also subject to consumer blitz, especially in Shenzhen on October 1 Suning joint Vantage day, invited to
Olympics Badminton champion Ge Fei will visit the shop sign Huaqiang
Gifts , Jiaore the entire Pengcheng appliance sales market.
It said Su Ning, Shenzhen, this year's "11" Sales during the same period last year 4 times. Tao Jinghai, general manager of Suning Appliance in Shenzhen, said Su Ning is growing so rapidly, depends on the advance of Suning chain. Just one year, Suning quickly rose by two chains face 8 and No. 9 are also now being prepared. Expected end of this year, Shenzhen, Suning will achieve 12 to 15 stores in the goal area.
Winning service to achieve zero complaint
Suning services for Golden Week, relying on service by the more than 40,000 employees nationwide and more than 2000 vehicles
Logistics Vehicle-strong self-service system, introduced a more personalized service projects, such as 24-hour service, VIP area, home appliances the night market, ultra-long-range free delivery, remote shopping, joint guarantee, telephone shopping, online shopping has also given consumers a lot of surprises. Suning call center, according to data provided by the customer complaint rate during the Golden Week is much lower than the industry average, and many other areas in Shenzhen achieve zero complaint.
Suning positioning to create fashion shopping
Assistant general manager of Reference of that Suning Shenzhen, Shenzhen, Suning, raise and set for city position is necessary. First, all the
Home appliance chain The positioning unclear, partly overlapping the intersection of, and Suning's 3C positioning now completed the basic layout of the chain in the future will be towards the development of fine direction. 3C is now positioning in the overall context, clearly favor fashion Su Ning, Shenzhen, long-term development. Second, with the improvement of living standards, growing demand for high-end appliances, manufacturers continuously develop new capabilities to enhance, the rapid evolution of new, urban fashion consumers more and more electrical appliances. Third, consumers are now shopping is no longer limited to the price, but more and more attention from the shopping environment, service, and many other factors, on the store Suning
Decoration
And layout of the fine provided for the consumers to enjoy advanced shopping, fashion is the primary element.
Shenzhen Suning Stores All Year To Two Variable 8
By: xtxtx
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