Shifting Trend Of Social Media Marketing From 5 Years Ago

Over the decade since the turn of the millennium

, it was obvious that the shift of internet use centered on the propagation of online content and the establishment of defined communities. It was during this time that there was a rapid global expansion of internet accessibility and an increasing awareness of people with the virtual environment.

Social media marketing has seen a lot of changes with the amount of resources, as well as the practices that involved it. Here are some very notable changes which some study-based groups such as the Simmons New Media, Pew Research Center, Flowtown, and others have come up with.

In the early years of social media marketing integration of around 2006, the number of social network sites (SNS) could be counted, with a few big ones such as MySpace, Friendster, and Multiply to name a few. These SNS were the center of socialization of casual users and online visitors to get in touch with old and new friends alike.

Age demographics were also first noted as that the majority of subscribers during that time were teenagers. It was an expected result as it was assumed that youngsters were more adept in using the computer, internet, and practically technical stuffs than the older ones.

It is also noted that the age group which dominates the social media marketing network increased from the teenage group to the middle age, with an average of 37 years old according to one of the studies conducted. While it was expected to have the teenagers engaged in online socialization during the early phase of networking, it was quite unexpected for the "older" ones to get highly involved in these kinds of websites.

According to other studies as well, this phenomenon may be attributed to the increasing ideation of conducting business specifically targeted at a certain online community sharing the same interests. And what better way to have an already existing target population than those currently subscribed to social network services.

In relation to this, business interaction and integration into these SNS have been climbing greatly, as the dominant age group was determined to have risen to those above thirty years of age. Social updates have started to share with business-related updates on these networking websites as well.

Definitely still very low, the foresight is nevertheless positive because of the steady shift and awareness of e-commerce practices and applications on clients and businesses alike. For the last 5 years, we have seen the establishment of e-commerce being integrated with social networks, giving rise to a lucrative trend in social media marketing. Who knows? Maybe on the next 5 years, we may see it soar to levels beyond our expectations.

by: TJ Corrunthers

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