Shine Like Pro In Creating How-to Videos With 7 Easy Tips
Shine Like Pro In Creating How-to Videos With 7 Easy Tips
"You don't have to be Steven Spielberg to create a smashing hit. Even a home-made video can produce a YouTube superstar with more than a million hits" fromChad Vader referring to Fred, a screaming kid that became a YouTube superstar!
The outrageous popularity that video marketing is gaining each and every day has one simple reason: it works! And the good news is: learning the ropes of creating killer how-to videos is very simple and straight forward. Here are the 7 proven tips to help you out.
Killer How-to Videos Tip 1: K.I.S.S. - Keep it Short Sweetie!
You probably read before that short but informative articles/blog posts are far more effective than lengthy ones for a simple reason: the attention span of online users is no more than a Nano second! The same applies to how-to videos and if you feel that you have a lot to share, create a video series. The bottom line is unless you are writing a documentary, short videos (5 minutes at maximum) are your best bet.
Killer How-to Videos Tip 2: Know Your Target Audience/Niche
This is a basic marketing tip in essence. When you create how-to videos, probably you're addressing certain group of people with distinctive features such as ethnicity, demographics, gender, educational level, age group and more. The more you are able to identify your target audience early on, the more effective you will be in delivering the RIGHT video material to them.
Killer How-to Videos Tip 3: Go For an Eye-Catching Title
There is a proverb that says: "judge a book by its cover". In other words, if the title was compelling and interesting, the entire book is likely to be the same. This tip certaintly applies to all sorts of online material such blog posts, articles and how-to videos as well.
When thinking of a good title, ask yourself: "what my target audience are likely to write in search engines so that they can find my video?". Make sure to get the best of both worlds -search engine optimization keywords alongside creative, eye-grabbing words.
Killer How-to Videos Tip 4: Prepare Your Script Ahead
Some people are excellent improvisers. If you are anything but excellent in that regard, your best bet is to have a ready-made script for your video. It is always a good idea to get a third party's opinion. It could be your friend or, even better, try to seek expert advice. How-to tutorials are supposed to guide people in a clear step-by-step approach. Make sure that your script fulfills that goal.
Killer How-to Videos Tip 5: Camera, Light, Action!
Make sure to have everything in place so you wouldn't have to deal with any last-minute surprises. Having a checklist of the needed equipment/preparations is a great way to do that. Your checklist should include checking items like:
Microphones
Webcam/camcorder
Tripod
Headphones
Power supply
Lens filters/cleaner
And so forth. And hey, the ultra-easy to use gadgets available today will enable you to make a great videoon your own.
Killer How-to Videos Tip 6: Go For a Fancy or a Clean Video
The nature of your video is what determine how the final product should look like. With the help of tools such as Windows Moviemaker or Mac's IMovie, you could create some fancy touches. These animated effects are very easy to learn and apply and could make your video seem like it was made by pro. On the other hand, going for raw pictures would still be advisable in certain occasions. Let your video topic and your knowledge of your audience determine the best route to take.
Killer How-to Videos Tip 7: Brag Your Video Out There
YouTubeandVimeo are just two examples of the terrific places where you can brag your smashing video to the world. The beauty of these tools is that you can also share other relevant information including your website address, and add descriptions and tags to your video. Just make sure that whatever you include will appeal to your target audience and you will be on your to making it big time. Go for it!
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