Significance Of An Effective Logo Design

Business is an activity that endeavors to make large customer base and to gain significant share in the market

. In the arena of market, to stay ahead is a real challenge. It requires strenuous efforts to make a particular company successful. These day's various tricks and strategies are being adopted to ensure the proper growth of a company. One such strategy includes the proper designing of a company's logo. Logo is a graphical and symbolic representation of a company. It is a benchmark that imparts unique and distinctive image to the company in front of customers. It acts as a window through which customer can peep into and have a clear view of company's product.

Logo is like a signature of a company. It gives shorthand presentation of the company's product. It plays an integral and a vital role in promoting and the marketing of your product. The three pillars on which a logo is based are: its aesthetic nature, usability and the way it communicates with prospective buyers. Logo has magical powers to allure customers in buying a specific product. It acts as an interface between a customer and a company. It helps buyers to figure out the particular brand of a company. Logo helps consumers in recognizing the brand and also builds the trust. The basic qualities that should be kept in mind while creating a logo are: simplicity, adaptability, flexibility, scalability, suitable color and text of a logo, right conceptualization. It should be able to evoke emotional response from customer's end and motivate to purchase the product.

There are various mediums in which logo can be used effectively. Logos can be used as an identity mark on letter head, visiting and business cards, product packaging, in banner text advertisements, in press releases, in leaf lets etc. Companies lay particular stress on printing of their logo design because it is the first thing that a customers watches. It acts as a face of a company. It also represents the goodwill of a company. Business is all about creating positive impression on customers so that they believe in what we ant to offer them. Whether business is small or large, logos play decisive role in boosting their standings in marketplace.

by: Cyrus Selster

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