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This very simple, obvious question probably explains why many business owners hesitate to explore digital displays. If a salesperson doesn't understand the ad's value, then how does he or she sell it?

The reality is, my young associate, who, by the way, makes his living selling digital displays, knows far less about the display's use than its technical aspects. Ouch. How did we get to this point? We've been so entrenched with nit ratings, gamma settings and pixel sharing's relative merits we've forgotten entirely why our customers purchase the display.

If this sign displays three ads, and each ad is displayed between five and six seconds, each advertisement can claim 100% of the available viewership. The total daily exposure for our hypothetical sign is 135,000 people per day. Because most digital-sign advertising is sold on a monthly basis, the total monthly exposure will be 4.05 million.

Signtronix Articles :In a national survey, Signtronix has learned that 48% to 52% of new customers making purchases in non-franchised businesses credited on-premise signage for guiding them to the business.

Let's look again at the advertising budget issues from Tuchez at Aztec Motors. Assume the Aztec Motors' two signs had to be replaced in 3 years (36 months), at a cost of $15,000 (the estimated/assumed cost of two signs three years in the future). Deduct on month from those 36 months to compensate for the cost and time it took Tuchez to pay for new signage.

Signtronix Info

In 1923, Georges Claude and his French company Claude Neon, introduced neon gas signs to the United States, by selling two to a Packard car dealership in Los Angeles. Earle C. Anthony purchased the two signs reading "Packard" for $1,250 apiece. Neon lighting quickly became a popular fixture in outdoor advertising. Visible even in daylight, people would stop and stare at the first neon signs for hours, dubbed "liquid fire."

"The continued research these organizations conduct are critical to the development of effective signage for business owners across the country. All signs are not created equal. We want to ensure the development of the right sign for the small business owner so they can thrive, leading to the American economy to thrive." said Tom Cummings, COO of Signtronix.

Signtronix Net : Just one example of the letters Signtronix receives from its customers is:

Signtronix, I just wanted to drop a note to say thanks. It's been 2 months since I bought my sign from you and it has been one of the best purchase decisions I've made since owning my business. You couldn't have come at a better time! My sales have increased dramatically. I have had numerous compliments and comments about my new Signtronix sign. It was just what I needed to catch people's eye and let them know I was here.

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