Simple Macrotypographic Techniques For A More Readable Web Design

Typography can be deemed as an art and technique of arranging the font/type in a way that language is noticeable

. Type means the arrangement of fonts, typefaces, font size, line spacing and spacing between the words in a sentence. To make the flow of information easily understandable, readable and eye catching web designers use macrotypographic techniques which mainly deals with legibility and can be thought of as the design of letters and words.

Let us go through some simple macrotypographic techniques which are used by web design Vancouver and which anyone can use to make the text more enjoyable to read on the web.

Mind the Margins: Margins provide your text neat and clean look which in turn makes it easier for your eyes to run through the texts. Plus margins also separate your main text from the advertisements or irrelevant text which may appear on the webpage.

Alignment of the Text: Usually designers go in for a left aligned text but it is also not uncommon to see text as center aligned on the web. Alignment gives your eye room to skim through the text without getting distracted by misplaced and misaligned text.

Paragraph spacing: The more consistent and appropriate paragraph spacing is, more enjoyable the reading experience is. The best way to judge this is by looking at the text written yourself and then seeing if it appears like a lot of text or does it seems that a lot of text is broken into many chunks. If the latter part is true then you have done a good job with paragraph spacing. Remember no one wants to read through a lot of text unless it appears pleasing to the eye.

Font style and its contrast: The font you are choosing for the text should be easy to read, avoid going for fonts which are very stylish. Try to keep it simple, use fonts such as Arial, Times New Roman, Helvetica which are common and which can be used for large chunks of text. Also keep in mind the color of the font doesnt merge with the background. If the background of the webpage is white then try to use more prominent color, avoid using shades in font color.

Appropriate line height: After deciding the font and font size you should determine the appropriate line height. On the web appropriate line height means equal amount of space above and below text on a line. The thumb rule for deciding the line height is, the longer the line length, the taller the line height should be and vice versa: the shorter the line length, the shorter the line height.

By using the techniques mentioned above you can create a champion webpage and you dont have to spend too much time or money to implement these basic macrotypographic techniques for your web design Vancouver.

Remember the ideal reading experience is one which creates a positive user interface and which will leave a lasting impression on users mind.

by: Stella Richard

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