Simple Tips for an Effective Pay Per Click Campaign

Simple Tips for an Effective Pay Per Click Campaign

A well thought out pay per click campaign can bring in a lot of customers for your business. While it may not be the most economical method of getting people to visit your website, the investment is worthwhile and delivers good results. With proper planning and execution of the PPC campaign, the traffic to your website can grow significantly and contribute to a rise in sales. Here are some suggestions on how to make your pay per click campaign a success.

Do's

Select lesser number of targeted PPC keywords

By choosing a small number of pay per click keywords, you can keep your campaign focused. The consequence of bidding on a large number of keywords is that you'll loose visibility into performance of each keyword. This way, the conversion rates will drop if some keywords under-perform. Bidding for a higher number of low cost keywords may sound economical, but it will not bring you the returns you are looking for if they are irrelevant to your business. If you are new to picking targeted keywords, then initially you could choose a relatively higher number of keywords and bid for them. But remember to monitor each individually. This way you will be able to assess which keywords convert better and use these keywords for your campaign.

Stay out of bid wars

Although certain keywords give you high conversions, it may not be make sense for you to bid highly on them. You may sometimes feel the compulsion to outbid your competitor. Most often, in such situations, outbidding will call for large resources being spent on a few keywords. The amount spent may out-value the conversion rate of the keywords, resulting in a poor return on investment.

Plan your campaign

Allocate funds for the keywords in accordance with the results that the conversion tool displays. The ideal step would be to plan and create a budget in such a way that you are able to achieve the best possible results with a reasonable investment.

Use both SEO and PPC

While pay per click will bring in the revenue you are looking for, you can use SEO simultaneously for sustained results. When a pay per click campaign gets too expensive or is not yielding the desired results, you can fall back on search engine optimization.

Don'ts

Inadequate keyword research

Keyword research may feel like an overwhelming task initially, but it is the most important aspect that determines the success of your pay per click campaign. Restricting keyword research to making lists of words that are related to your service or product will not suffice. Understanding what your target audience is looking for is crucial.

Linking to an irrelevant landing page

Instead of linking your advertisement to the home page and taking the visitor to your main web page, take your client to the page offering the information that your link promises. The client may not expect to be taken to the home page where all your products are listed - instead they expect to be taken to the specific product that they looked for.

The importance of online marketing in today's technology savvy society cannot be emphasized enough. With a well planned PPC campaign, you can generate a large number of high potential sales leads.

POST COMMENT

Buying Tips for Rotary Table Last Longer In Bed - Helpful Tips For Every Man Tips/ways On How To Ask A Psychic Reader Properly Eldora Tips: Top Reasons To Invest In British Crown Coins Tips For Gastric Bypass Eating Tips To Get Best Milwaukee Mortgage Rates Four Weight Loss Tips Practical Tips when Preparing for the PPL Test Tips to Maintain Your Teeth Tips On Best Diet Burning Fat Tips to Save Money on Accommodation Cost Tips For Quick Weight Loss Fellatio Tips - Make Him Totally Pleased And Satisfied