Site Promotion Building Links

Website promotion is essential to promote your e-business

. Building a website is not enough for carrying on a successful online business. You have to adopt right link building strategy to promote your website in a search engine friendly manner. Search engines consider link popularity as an important factor to determine the ranks of the websites.

The way this works is rather simple, the amount of links you have pointing to your site from other websites directly impacts how the search engines will rank your site in the search engine results. This is why back linking has become one of the largest search engine optimization keys on the Internet today. By using yahoo's site explorer tool you can find out how many links you have currently pointing to your web site.

If you discover that you have too few links to rank for your targeted key words, you will need to begin to think about utilizing a link building strategy. Basically you need to start building more links to your site.

Not only do you need to think about building links to your site, you also need to think about internal linking. This is when you make sure every page of your web site is linked to every other page of the website. This makes it easy for the search engines to find every page on your site. These links should be text links using a keyword related to your page.

You can have a quality internal links and can get the pages of your website linked internally. The website is rated as a good quality website, if it has rightly placed internal links. The link building strategy also stresses up on the outgoing links. They make your website user-friendly.

Not all links are created the same, when it comes to building links from other sites you need to be sure the sites you are building your links from are of high quality and have a good page rank. Links from sites that are of the poor quality with no page rank will not give you any help with your search engine rank.

You must also make sure you have good high quality content on your website. Content is extremely important, if you would like a website to place a link to your site on there's then you want to make sure your site is of high quality and a site these people would be happy to link to.

Another great way of building links is to build reciprocal links. These are links in which you place a link to another website on your site and in turn that site adds a link to your site. But again you must make sure you have high quality content so people will be willing to build reciprocal links with your site.

By using the proper link building techniques and sticking to the guidelines above, both your link popularity and your search engine ranking should begin to rise.

by: Brian Tubbs

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