Sitel Receives Total Cost Improvement Award From Panasonic

SiTel receives Total Cost Improvement Award from Panasonic

Leading global manufacturer Panasonic recognizes SiTels contribution to BOM cost reductions in its DECT telephony solutions

s-Hertogenbosch, The Netherlands, November 6, 2009 SiTel Semiconductor (http://www.sitelsemi.com) today announced that it has received the Panasonic Total Cost Improvement Award for its contribution to cost performance for Panasonics home DECT telephone products.

The award was presented to SiTels CEO Asmund Tielens and CMO Arend van der Weijden by Panasonic Corporations president Fumio Ohtsubo at the Panasonic Excellent Partners Meeting on November 6, 2009.

SiTel was recommended for the award by Panasonic Communications Corporation (PCC) for its overall contributions to reducing BOM costs in PCCs DECT phone products during 2007-2008. Key amongst these was the implementation of the SC14480 range of single-chip DECT solutions in the majority of Panasonics 2008 models. By cutting component count, assembly costs and testing time, Panasonic has been able to achieve significant reductions in total costs for DECT products.

We are very pleased to receive this award from a global market leader like Panasonic, said Asmund Tielens. We are continually innovating to improve the performance and the integration of our products, For example, combining our RF and baseband functionality into a single chip in the SC14480 series enables our customers to deliver high-performance DECT telephony solutions at a competitive price.

The Panasonic Excellent Partner Meeting was initiated by Panasonic Corporations president Fumio Ohtsubo to recognize the companys most valuable partners, and to share strategies and future business opportunities.

by: Mark Shapiro

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