Slotting allowance GOME cancel tensions ease with suppliers
Slotting allowance GOME cancel tensions ease with suppliers
Appliance retail unspoken rules in the United States gradually abandoned by the country, it is attempting to use the "win-win" business model to reshape Zero for the face of increasingly prominent contradictions States United States is changing the model of success it had in order to achieve their own business model transformation breathtaking leap. 2007 5 months, the country announced that the United States in Hong Kong, the Hong Kong dollar 6.55 billion financing for the strategic transformation of enterprises.
Future capital flows, countries the U.S. president Chen Xiao said that 40% of the financing of 2.62 billion Hong Kong dollars will be used to improve the relationship with suppliers.
Slotting allowance of suppliers will be canceled, the store's manufacturers promoters will also be replaced by country U.S. sales staff. States United States with more underwriting firms entered into customized products, make product price difference, this part of the underwriting customized products cash cash money to take the way, the need for greater cash flow. Previous April 27, Gome and Haier signed a 10 billion yuan in purchasing a large one. The two sides agreed in the contract: China Haier America not to charge the costs of outside contracts slotting allowance, the two sides trading transparency, while Haier will provide the country the United States more competitive and cost-effective products.
Learned that since last December since the country the United States has with Sony, Siemens, Philips, Haier four major appliance manufacturers signed a similar agreement. Interest in two-way commitment, the country slotting allowance and other expenses in the United States canceled or reduced, manufacturers will have to provide the country with greater profit margins U.S. products, so that the country the United States for a premium.
Although the public criticism continued, but the charge slotting allowance and other costs outside the contract has become the de facto home appliance retail rule, and has become their main source of income components. Today, the country off the U.S. from getting money. Circulation experts pointed out that not only will give the country the United States affect its results of operations, will the Chinese home appliance stores, brought a great impact on operations. Then, the country at this time the U.S. Why move it out of this important? Need to adjust the profit structure A long time, channel hegemony has been roundly criticized. Retail giants are using monopolistic advantages, not only require suppliers to offer prices as much as possible, but also to the numerous fees they charge.
Slotting allowance of which the most criticism. Recently, a survey for a retail giant reports widely circulated online. This report Show: Fujian, Fuzhou in its Pavilion store sales of 78 million, slotting allowance is 6 million; other stores in the city, slotting allowance are also ranges from 30,000 to 40,000 yuan , where the Oriental Pearl restaurant in Xiamen, 820,000 yuan of sales, suppliers need to pay a slotting allowance has reached 100,000 yuan. Entry fee is just one of the retail giant's profit means. Promotion fees, management fees, product was added to our fee, choose meals, festive air floating charges imposed costs on suppliers, the burden is quite heavy. GOME 2006 annual report, company annual net profit of 8.19 billion yuan. In the fiscal year, it charges the supplier has reached 930 million yuan, 490 million yuan in 2005 increased by 89%; and that the proportion of its total income from 2.74% in 2005 up to last year of 3.76%. However, countries within the United States told "IT Times", the report shows only the public part of the country is not sufficient to explain the overall situation of the United States.
Industry, said home appliance chain of suppliers to pay various costs of the terminal, more and more obvious as their main source of profit and support their annual income and net profit growth, which also makes them with suppliers increasingly strained relations. Currently the manufacturers cost of sales of all chain stores have more than 10% of its sales revenue. The source also pointed out that home appliance chain giants is through the imposition of these costs, and extend the return period of loan providers, "flight refueling" mode, to open new stores as seed money to support its rapid expansion.
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