Small Business Marketing: Online Strategies For 2010

Interested in new ideas and Small Business Marketing plans for the New Year

? If you have an idea, roll out a landing page, turn on the adwords, and keep trying until you get the right presentation and people start buying. But customer interaction is important and time consuming; video is a

promising avenue but still requires lots of commitment.

How can I do the least and yet offer the most value with these Small Business Marketing services? How can I eliminate the endless customer service required especially in the realms of consultation and digital services? The answer is Focusing on one product which is a doorway for selling everything else as I already sell, and having all the marketing revolve around this product focuses your funnel process for more customers. Less customer service require less maintenance and commitment, but whatever customer

service you provide can be a series of up sells.

There are many ways to expand the current base of your business online, but you need to do more than set up a website with a landing page and a Google adwords campaign and leave it at that. We already know from our experience with the Online Video Production sites that

we need more effort.

But which ideas are the easiest to implement and what ideas have the furthest scope for development in 2010?

Creating a digital information product requires a lot of work to create the product and some good sales marketing to actually sell the product to visitors. If the product is of a low standard, customers will be unimpressed. But a new service that involves brokering favorable affiliate deals in exchange for services can be slapped together very soon and over

time, advertising tested. Sales could be a struggle, so as well as the website and the ad campaign, I need to be aware of the sales copy and sales letters Ill use to respond to enquiries explaining the processes involved.

If I can establish a firm reputation for delivering services that are already in demand, that could easily expand, how could you offer extra service and convenience online?

When working as a solo entrepreneur delivering services, there needs to be a leap from doing the performances to a higher level of earning.

Although the market is quite obviously lucrative, its hard to

pinpoint what to develop in the short term. Establishing a reputation that will keep me working for higher fees, so in that way, working more and creating word of mouth is a form of Small Business Marketing.

Illustrate your work to potential clients as an example of how to build a brand toward profitability. It's a very long journey to

profitability from where Im standing but staying passionate about it will keep me pushing. A digital product can be successful if the Small Business Marketing process is done right. Digital services can be highly profitable but

may require a lot of effort in making sales. The idea is to firstly think of what the long term prospects will be for further development, and secondly how easy it will be to main your commitment. For more information about Small Business Marketing visit us at: http://www.kurb.co.nz/smallbusinessmarketing.htm

by: Matt Turner

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