Small But Powerful: The Importance Of Postcards In Branding

Postcard printing is an easy and cost-effective way to market your business

. Postcard are affordable to print and easy to mail out, and they can have a powerful influence on your customer. Because of this, you need to be aware of how important postcards are to building a brand.

What is branding?

Simply put, branding is creating recognition of your label. You will see it all the time with larger companies for example, who doesnt think McDonalds when they see the golden arches? Through successful branding, McDonalds has become a universally recognized company. Postcards can help you to create this same recognition for your company as well.

What should your postcard printing include?

Whenever you commission a postcard printing, you should always include your company logo. Depending on the type of campaign you are issuing, you may also be able to work factors in like your company colors, taglines, images, and other tools that will help you to build your brand. Make sure that whatever you use does not detract from the original purpose of the postcard and gives your company a positive image.

Dont overdo it!

While you do need to include your brand when you commission postcard printing, you dont want to go so far as to lose the message that the postcard was originally meant to portray. For example, if you are planning on having a Fourth of July sale, then the Fourth of July will be the central theme of your postcard, and your sale will be the secondary one. You have to balance these two elements along with your brand to create a postcard printing campaign that sells your brand without being pushy.

The danger of not including your brand

It is important to keep in mind that each postcard printing should be designed to be read at a glance. Since postcards are not sent in envelopes, they are usually quickly scanned before the reader decides what to do with them. If your message is not clear or if the customer is simply not interested, then the postcard will get tossed away.

If you do not include your brand on the postcard, then you run the risk of the reader not knowing who sent the postcard. Remember, your brand should be much more easily recognized than your contact information. Contact information takes longer to read and may not always register with the customer. Your logo can be recognized at a glance and make it obvious to the customer who or what the postcard printing is advertising.

More views equal faster recognition

Keep in mind that postcard printing is most effective as a brand building campaign when you continue to bombard the subject with your brand. It takes multiple views to start building brand recognition, so you may have to commission postcard printing more than once or combine it with other advertising methods. The more often you can expose potential customers to your brand and logo, the faster they will start to identify with your brand. Talk to your printer about the best way to do multiple mail outs and how to make the process easier.

by: Frank Salsa

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