Small Companies That Rule Their Niches And How They Defeat Their Mammoth Competition.

I'm right here in Capecod, Ma speaking with Derrick Schmidt of Schmidt Painting Contractors Capecod

. Mr Schmidt how has the house painting business changed in the last 2 years amid the oppressive competition. Well I'm glad you talked about the amount of competitors we now have faced this year and last. New construction is way down forcing painting companies from the new construction market into our repaint market. Most general contractors are running out of work for their own employees so their taking on much more of the project personally including exterior painting. Individuals who lost their jobs in different sectors of the economy are transferring into our industry. These new renovation contractors are ill outfitted to compete with our painting business on experience alone, so they typically go the one road they have to them to get work and that is by going cheap. These painting services are typically the cheapest painting company around but as everybody is aware of in the business world, that cheapest is not always the best. Inside the house painting business community we all the time say "Cheap paint ain't good and good paint ain't cheap!" the identical may be said of those low-cost painting contractors. I inform potential clients there is two type of painters you should have come here to give you an quote. The first will come up in a brand new van with out a drop of paint on their clothes, this kind of contractor has under no circumstances painted in his life you will be paying for his truck and all his workers. The second kind is the painting contractors that provides a price that is way too low this is because he has no insurance coverage protection, little or no expertise and he will use Walmart paint. I will say that the massive competition has pushed prices down, in general yearly earnings are way up.

Mr Schmidt what has set your company apart from the others? I would like to think that our 12 years expertise in this industry is the #1 contributing factor. Our clients know after they hire us that they'll see me and my wife on the job working everyday. However I'll say we have needed to adjust our business model to a extra lean company, sometimes by rising the price we pay for paint products and spending even more money on new equipment. Are you able to elaborate more because I'm confused? Did you say you grew profits at the same time increasing expenditures? Well sort of, what I did is spend more on products and supplies that enhanced production. Can you give an example? Sure we use to use Solid Body Stain by Benjamin Moore which cost thirty five dollars per gallon. Now we use a new product Benjamin Moore Arbor Coat that cost $40 per gallon this new stain is a revolution in stain blocking technology utilizing the new gen x color pigments that they use in Aura. I can get two times better coverage with this stain which allows me to finish faster and use less product, usually 40% less. For me the choice is simple and the home owners like that it's guaranteed against fading.

Mr Schmidt when speaking to potential clients what do you say to them to get them to trust you more than different companies? Once I'm going to a bid I give the consumer 1 hour of my time. In that hour I'm going over the customers concerns by asking questions other contractors do not. I address any problem areas on their house and the steps we take to insure the problem does not happen again. I let the client know what paints I will use and why their higher quality. Along with a price comparison between products that maybe listed in other bids they get. Potential customers are purely skeptical of painting contractors as they need to be that's the Number 1 most complained about industry. I encourage the client to do the research on the paints that are on the estimate in writing. The consumers that do take the time to do the research go along with us 99% of the time. In any case a painting contractor can tell his workers to do a 3 step strategy of sand, prime and paint but when he's not there then there is not any way for him to know if his employee skipped one thing especially if the boss didn't get on a ladder and check. To many times I go to a house and the highest part of the painting done by the previous painters, usually on the roof, the place you can't see from the ground is just the preprimed wood and no paint. Eighty percent of the work we do is correcting the work of other painting contractors. Clients tell us all the time they've needed to repaint every 3 years and for us that is just not acceptable. These sort of paint jobs are done by those that must make quick money after which they close their doors or probably reopen under new name. That is why it's vital to get a licensed contractor, the state won't permit them to keep altering names and can hold them responsible.

Mr Schmidt is there any suggestion you'd like to supply small company owners? Sure, always give your clients more than they anticipate and treat your clients like their friends. A client will give you there business sometimes however a friend always desires to do business with a friend. Treat folks fairly and always come when needed to service your work.

by: randbobwsi

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