Small Company Advertising Can Be Done With A Small Budget
All businesses are watching their pennies, your business isn't the only one cutting back
. Everyone from individual customers to other businesses are having to make cut backs. Maintaining your own business if full of stress, particularly during this economic downturn. So you might be looking for new methods to reduce your expenses but you don't have to reduce the volume of your advertising.
It's a mistake to do too much with the marketing portion as a new business, but some business owners think that will be the way to look more professional if they do full page newspaper advertisements and promotional coupon mailers. This may seem to be a good way to attract the public but there are techniques which are less costly and smaller which will be just as effective if not more.
One of these methods is to use flyers, they are very inexpensive and can be placed in lots of locations. If you want to mail them out you can do a tri fold and address the back of the flyer and this provides a very reasonably priced marketing method. Most businesses have the computer and printer power to allow them to print up their own flyers and copons to giveaway or to lay out on the counter. In addition hanging them on public bulletin boards around town would be useful.
Another idea is to keep smaller promotional products such as promotional pens and promotional magnets nearby and with you so they can be passed out in volume. This way you have promotional items moving about town that have your logo printed on them, so people will see these and gain awareness of your company and location. These products could even cause a discussion between your client and another person who sees the promotional item or imprint the business name in that persons head. Whichever way the impact is there, key to this marketing is purchasing cheaper promotional items in volume and giving them away constantly.
You have many options for advertising to make your small business more well known. Reducing the costs doesn't have to translate to reduction of advertising, it just means you have to be more creative. And using creativity will make your advertising more beneficial than just spending more money.