Sms Gateway Provider Your Link To Success
Bulk SMS is one of the fastest growing marketing avenues and the mobile space a favourite platform for advertising goods and services
. Mass SMS strategy uses custom built software to send text based campaigns to thousands of opt-in customers. This software requires minimum investment in terms of hardware setup; it is easy to use due to its simple three step procedure and provides astonishing results in terms of sales and brand recognition. No wonder then, this method of marketing is gaining momentum with each passing day, and is slowly becoming the preferred choice of every industry.
Bulk SMS requires the following components/technologies to successfully complete the task of sending mass messages to mobile phone subscribers.
1.SMS gateway software. This software forms the core component of the software. It uses SMS gateway to send multiple messages with the click of a mouse button.
2.Internet connection - Another aspect without which it is not possible to send messages.
3.A database of opt-in customers. Generally, this is integrated into the software. As a user you can create your own list of target customers.
The number of mobile phone users, especially in the developing countries is growing at a scorching pace. This astonishing growth has brought a big smile on the faces of mobile marketers, who use SMS for various advertising chores such as new product and service launches, special promotional alerts and providing on-demand services such as weather, stock quotes and travel information.
The above tasks are completed with the help of bulk SMS software that uses SMS gateway provided by network operators.
SMS Gateway Provider is an entity who provides the required tools and technology to send bulk messages, typically for marketing purpose.
One of the reasons for the success of SMS marketing platform is the high open conversion rate; which means people are not averse to opening SMS from marketing companies.
A role of SMS service provider is that of a broker, forming a link between the network operator and the end user. This entity enters into an agreement with several network operators to use their gateways for sending and receiving bulk SMS and offers a simple interface to the end user for managing their marketing chores.
So choose a provider that is competitive and does not force you to buy large number of credits.
SMS Gateway is an amazing technology that is used for marketing goods by sending text campaigns from desktop computers to mobile phones. This gateway can be integrated in websites, computer systems or embedded in a standalone application. It provides a simple and clean interface which allows users to compose and send marketing campaigns in the form of text messages to thousands of mobile subscribers.
SMS gateway application offers several key advantages.
1.It is one of the most popular mobile marketing tools available today.
2.It offers ready made database of opt-in customers.
3.Pre-made message templates save time and money.
4.Powerful reporting which includes filtered information.
Cost-effective, reliable, efficient and contemporary communication tool that allows small and big business enterprises to remain in touch with customers and employees.
by: Srinivas Sakhare
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