Sms Mobile Advertising Increase Your Brand Value
In todays competitive environment businesses need to concentrate on creating new
products and innovative services instead of worrying about the marketing aspect of it. This is where Bulk SMS comes into the picture. Bulk SMS in India is largely exploited for marketing tasks.
Bulk SMS or mass message service providers generally lease multiple gateways from different mobile phone operators. This strategy gives them the advantage of offering bulk SMS service to an array of customers; from media houses to banking & financial enterprises.
Bulk SMS in India is often routed through several gateways some of which are premium in nature. These premium gateways are extremely reliable and speedier than its other counterparts. That does not mean the non-premium gateways are less efficient.
These entities provide free software which utilizes the above mentioned gateways to send bulk messages. Bulk SMS is cheap, efficient, reliable and flexible. One of the highlights of bulk SMS process is the facility to filter out Do Not Call or Do Not Disturb subscribers.
This service is available directly from the parent company or resellers.
Today, it is a proven fact that 90% of the text SMSs are read by its recipients. About 70% of the subscribers respond to these messages via two-way SMS technology. Typically, this two-way facility is used for contest voting, travel & weather alerts and taxi/limousine service. Creatively drafted SMS campaign can make any product or service a hot proposal. The subsequent growth in terms of increase in sales is phenomenal; profits soar, brands become well known and customers form a strong bond with the company.
As a user you can either send one way text message or use short codes to receive response from the customers.
SMS Mobile Advertisingis currently the most exciting platform to create instant buzz for new products or services. A simple text AD campaign can transform unknown brands into instant hits. It is one of the most promising interactive advertising models which is easy to operate and requires little technical knowledge. In the coming years, as this platform evolves and matures, new trends will replace the existing ones, but its future remains extremely bullish.
Voice SMSis yet another exciting form of mobile advertising; a perfect tool for sales and marketing chores. Below mentioned are some of the advantages of voice SMS over text SMS.
1.A voice SMS with its stipulated time limit can say a lot about your product or service; and that too with cool background music.
2.Customized vocal SMS for different geographic location. Language hurdle is easily overcome.
3.Detailed report. Get reports with regards to people that hung up versus those that actually listened.
4.Call back facility if the target customer is interested.
5.Can be used for both landline and mobile subscribers.
6.Voice messages have emotional feel inherently built into it.
The process to send voice message is very similar to sending text SMS. Here are steps.
1.Create a voice message. Choose the language, background score and the monologue or you can choose from ready made messages.
2.Choose your target customers.
3.Push the send button.
The customer receives an SMS alert. He then presses the pre-defined keys to fetch the voice message.
by: Srinivas Sakhare
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