Smtp Servers A Must Have For Companies Dealing With Email Marketing
Marketing techniques have changed drastically over the few years
. With the coming of the internet and the various internet marketing techniques, it has become quite easy to reach out to large numbers of people in a very short period of time. Email marketing is one of the most important components of online marketing and is being widely adopted globally as the success rate is really high in email marketing. But the question arises is how do these emails come to the inbox and go out from a particular email id? Or how does the email reach to the destined person? There is a technology that runs behind this and it is an email server SMTP. Most of the companies that deal with email marketing have their dedicated SMTP server so that they can carry out the email sending and receiving process in a smooth manner.
There is a complete process that goes on in an email server SMTP that enables sending and receiving of emails. When a person sends an email to a particular id, the SMTP server connects to the other server that hosts the email id of the recipient. When a positive signal is received from both the servers, the message is delivered in the inbox of the recipient. Though the process seemed quite long when told in this fashion, it actually takes few seconds for the entire process to be completed.
This is the reasons that the methods of communication via emails are really fast. The connection between the servers takes place in seconds. When the servers fail to make connections with the other server or if the email id of the recipient is wrong, then the message remains undelivered and a delivery failure message is sent to the senders inbox with a reason of delivery failure. Most of the companies that carry out online marketing and email marketing in particular have back up SMTP servers so that work does not get hampered if one server is down for some reason.
Every SMTP server has a capacity to send and receive emails. When the email server SMTP is overloaded, it is quite obvious that that the server will breakdown under pressure. This is a common problem faced by email marketing companies as they send bulk mails to hundreds of people thus creating immense pressure on the SMTP server.