Social Media: A Vital Part Of The Marketing Mix!

This article is about the usage of social networking websites and the way they are

accumulating in the marketing world consequently being a useful medium for both consumers and marketers in the buying and advertising phenomenon; subjected to provide information to the consumer and the ease to the marketers in advertising their product/services.Digital media companies in Pakistan are a new trend of interacting and marketing in 21st century has given rise to new marketing strategies and innovative ways of advertising. The traditional media is in threat because of the world going digital, in fact, many of the traditional mediums are closer to being extinct such as post office services are no more valid in at least urban areas and are replaced by minute to minute interaction by social networking websites. This is of great interest to marketers because this is a cheaper way of advertisement and at the same time have the ability to reach the masses.

We are living in a globalized world; its an opportunity for not only marketers but an individual to project his/her talent to the world through vast number of social interaction websites. The business of this era is majorly dependent upon the internet technology and now its no more of an exaggeration to state, dependent upon social networking sites!

Apart from the advertisers who are in a rush to promote their product, the social networking sites have become medium for small entrepreneurs to actually advertise the product; this is a new element of the marketing mix, which is considered as electronic word of mouth. The whole situation arises when a consumer comments positively about the product or service, and resultantly many other people, on the same website would get impacted by that particular comment and hence would make their buying decision based on that positive impact. This method of communication is gaining popularity among the advertisers and has become a way of advertisement for any individual who aspire to promote any product and become a part of the business industry.

As the interaction between the consumer and advertisers is in accession, the sales as well as the awareness of the product/services to a large number of audiences have occurred. Hence, it won"t be absurd to state that social networking sites are a part of the promotion element of the marketing mix. The Write Conversation and is a frequent contributor to many others. In keeping up with the leading edge of all things digital Edie has become known as one of the go-to experts on Twitter, Facebook, and social media for writers wanting to learn how to plug in. Her bestselling eBook on this subject, Social Media Marketing for Writers, is available on Kindle and Nook.

by: Marry Melson

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