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Social Media Marketing And How It Can Help Your Real Estate Business

Millions and millions of people are on Facebook and Twitter

. These sites seem to be the rallying cry for every guerrilla marketer in the world. However, few of these millions agree how to truly use either of these sites to their benefit. While there are other social networking platforms out there, few carry the same weight of these two Web 2.0 giants. Bottom line: if you want to be prosperous using social media in your real estate business, you are going to have to learn both. And it takes a different understanding to be prosperous at these platforms.

How it applies to Facebook

Almost every community has some kind of following on Facebook. It's important to discover the one that is most important to the people in that particular region and then start using it to mine the important contacts. Chambers of Commerce are a great place to start, even though you may not be selling any real estate business to business. You want to start with a well known body that is readily followed by everyone in the community. As much that has changed about the way people market their businesses, real estate still owes much to referrals. You can use Facebook's "People You May Know" feature, once you have a few qualifying "friends" to discover thinkable clients in need of a home within the area.

How it applies to Twitter


Twitter is a bit of a different animal in that how far too many followers one has against how far too many people they follow directly weighs in on the "reputation" of the tweeter. While it is okay to follow far too many people, you also want to make sure you are getting plenty of "follows" back in return, or else you may not come across as the number one source for real estate in your area. You can also use Twitter to search by keyword and a number of other features that will help you hone in on who your target audience is.

How it works with other marketing methods


It is important to realize that social media is only effective in starting the conversation. From there, you have to get your followers or friends off of the social network and onto your own individual platform. You need to do this because the social networks by themselves have too much "noise" to get your message heard in an effective manner. By building relationships with your thinkable clients or existing contacts, you can end up enjoying sales or referrals to sales that will keep you in business for years to come.

Community networking is the latest powerful tool that works for your online business and even works for real estate pro has in their arsenal. We had use social media to promote our ipagecoupons.org ipage review coupon website, and we had seen few real estate agents gaining huge profit via the free social network marketing. Social media is the quickest and free way to get your message and product to the interested buyer.

All these doesn't replace years of individual knowledge and experience. Instead integrate it with what you already know, and watch profits soar.

by: Gen Wright
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