The consumer can leave their opinions about the product on the sites
. Considering the consumer's view the marketer can come to know about their product's demand. This marketing tool creates a path wherein the consumer and marketer can participate simultaneously. It is also known as the medium of digital marketing. Today the companies are making tremendous benefit out of this technique of marketing. In addition to being cost effective it also saves time. Example, if the company advertises their product on the Twitter, then a constant watch on the users' conversation is a must. It will enable them to know whether the product is readily accepted by the consumers or not. The companies should pay heed to online marketing and use it in the best way to get fruitful results.