Social Media Marketing

Social Media Marketing

Social Media Marketing

Social media marketing is no longer a buzz word its an essential for any business.

SEO has moved into the digital age with integration of the social media elements via twitter and facebook. Video news feeds to enhance the marketing and promotion of a website are now essential. One website I reviewed recently had obviously gone to a lot of work as all the social media sites were connected up, video was being shown on the site which also had an e-commerce store as well. To boost your brand online your website these days needs to embrace new technologies and connect with the audience where the people are.

Many people are staying connected and access their network of friends via social sites and these features are available from many of the newer mobile phones. Amazing technology goes into the applications that are downloaded in their millions. A whole new world of applications and social connectivity has opened up for the modern day marketer. The incredible reach of the Internet and the power of connecting to each individual via desktop or phone, on search engines or social sites is truly amazing.

Lets explore social media marketing using tools like facebook

The Six Effective social media Marketing Strategies:

1. Have an effective profile. People should immediately understand who you are, what you do and what the benefit is of choosing your products or services over someone else's.

2. Join groups related to your target market. Look for Facebook Fan Pages, Linkedin Groups and other online networking groups related to your target market.

3. Send a personalized message. When you invite people don't just click on the invite button to send the, by default message, which just says something like "I would like to add you to my network."

4. Post at least twice a day on your page, you can use ping for example to save you some time. The same post will be distributed in each of your social media pages in just one click.

5. Optimize Look at all the platforms available and link them together as much as possible to help you save time. ie. Link your blog to twitter and your facebook page so when a blog post is published it will automatically feed an update to the other networks. Be certain to make a flowchart so you understand what automatically goes to what network in order to avoid any cross posting.

Successful social media marketers generally make content that can be posted in sites like Squidoo, Digg and StumbleUpon. For you to be any relevant, you need to have a terms and conditions for your marketing strategy. Read the following more if you need to make an impression.

Social networking is the latest revolution in online advertising and it continually surprises me how few leverage its potential. It is relatively simple to set up and once you reach critical mass, the results from social media marketing are awesome.

Creating an online marketing strategy is vital when making the decision to add social media to your marketing campaigns/plans. A plan is needed to assess the viability, know what steps you will need to take and to aid you in staying focused on your goals.

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