Social Media: Rolling Your Dice To Success
The term rolling the dice unintentionally lures your mind towards the concept of gambling.
That all-in moment, when you push most of your pile of chips out onto the table, and wait to see the numbers on the dice when they land, to know whether you're a winner or a big loser?
Ironically, gambling seems to be the biggest concern with companies before embarking on a social media campaign, What if I lose? Most companies dont know or are mostly not sure what the full outcome will be if they invest in Social media. The question should actually be, Are you losing by not getting involved in Social media?
Social media Poker
Social media is a marketing strategy of chance weighted to those who have a better strategy and the chances of a successful campaign are dependent on the foresight and guidance you have leading your way.
Whats the Gamble?
Not investing in Social media, when your competitors are jumping in.
Social media is like a busy street, sure accidents can happen while you are driving, but standing still is not the safer option. We take risks in our lives daily, some we analyze, weighing our options, others we just do by simply believing that we are making the right decision, and mostly we dictate what might happen based on assumptions, experience or pure human instinct. So whats the point? The point is that at the end of the day youve just got to suck in your gut and strut, make use of what you have now and go for it; if you dont take the gamble, it may very well cost you heavily in the future.
Its not always about money
Leading consumer brand Proctor & Gamble (P&G) successfully used this approach to sell female hygiene products with their Being Girl campaign.
Instead of trying to use to social media to directly sell female hygiene products, with beinggirl.com P&G created a vibrant and engaged community and lead discussions around how it feels to go through adolescence and turn into a young woman.
The community included blog posts, expert forums, an interactive Facebook page and a video series called Talk It Out. This was a very risky campaign to undertake and one that could have gone wrong, but, the strategy and execution were right and the investment paid off.
The list goes on and on. Social media almost passes itself off as a Pay It Forward system. Where through fan engagement and loyalty, you can go on to build a strong relationship with your target market and mold your social media strategy into the calculated success story we all desire.
Digital by Design, is ready to load your social media odds and guide you, step by step, enabling you to realize that investing in your businesses success is not actually a gamble, but, rather a highly strategic business move that will pay off in the long-run.
Bet on us at Digital by Design and we deal you a perfect set of Aces.
Visit our website at: www.digitalbydesign.co.za
Follow us on Facebook: www.facebook.com/DigitalByDesignSA
Chat to us on Twitter @digitalbydesign
Call us on: 087- 809-3221
by: DbyD
Land Your Ultimate Story With Successful Media Relations How To Make Sure Your Social Media Campaign Will Succeed Are You Using The Right Social Media Networks? Leveraged Opportunities With Social Media Analytics Value Of Silver Is Calculated Immediately Easily Through Carat Of Silver How A Pr Firm Can Provide Value Via Social Media? Social Media Expert By Ontimeworker.com Teligistics Helps Companies To Enjoy Complete Tem With Immediate Cost Impact The Immediate Reaction Of The Organic Skin Care Products How To Invest In A Social Media Company That Guarantees A Profit How To Play Wmv Files On The Quicktime Media Player: Pharma Social Media: Harness The Power Things To Do Immediately After A Traffic Accident