Social Media and Project Management Execution

Social Media and Project Management Execution

The term Social has been creeping into our lexicon at every turn. With Social Media and Social Networks so dramatically changing the world, it is not a surprise that the term is now being associated with Enterprises and business processes such as project management and business execution. But what is a Social Enterprise? And how can Enterprises truly introduce and adopt a Social Platform to dramatically change the way business is being done?

Social Enterprises are companies who are adopting social based technologies to jump to the next level of innovation and projects productivity. Several dynamic, young companies, such as Jive and Yammer, are attempting to build a social framework for enterprises that mimic the success of social networks in the B2C world. By creating private social networks for companies or incorporating social behavior in traditionally non-social corporate activities, these companies are each trying to encourage enterprises to move part of their communication activity to the social realm.

The main challenge for Social Enterprises and for companies developing social tools for the Enterprise is that in order to truly gain mass user adoption, the tools can't just improve the social and communication aspects of a company, instead they need to revolutionize the way the company works on a fundamental level in order to drive expert business and project management execution.

In order for an Enterprise to successfully adopt a social platform for business execution, they need to be confident that the tool will help them move from concept to execution easily, or will improve their ability to deliver their project activities on their promises.

Currently, the communication that happens using these social tools is unstructured, happens informally and is not accessible to the project team for whom it may be relevant which can lead to mission critical information falling through the cracks. The ability to capture the unstructured communication and associate it with a specific task or other items within the project management software, allows users to feel comfortable communicating, innovating and brainstorming on these platforms with the confidence that the information can be utilized in the future.

What will make a killer, must-have Enterprise Social Application is that ability to integrate the communication strengths of the project management platform with the execution ability of the company. A software project tool with this capability will allow social networks to play a major role in building enterprise knowledge, evaluating and improving work processes and individual performance. The future of the Social Enterprise will depend on the ability of tools, such as Clarizen, to seamlessly connect the social platform with the enterprise processe

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