Social Networking 101

Face Book, Twitter, Blogger, You Tube and more

. These are only 4 of over 50 Social Networking sites that are available to choose from. It seems simple right? Set up your pages and away you go. Well this couldnt be further from the truth.

Each Social Networking site has common elements which are:

- A specific function (social, video sharing, article sharing etc)

- A profile

- Rules/restrictions and limitations

Profiles must be set up correctly because your user name, page title and vanity URL in many cases cannot be changed once saved. Some sites are carefully moderated and if you advertize too much, they will close your account. The Social Networking sites must be configured to feed each other properly and some Social Networking sites even have developer tools that can be used to customize them.

Once you have a properly configured Social Networking campaign, what comes next?

Well now you have to maintain an online presence through consistently posting quality articles and content to your sites as it relates to your industry, company and services.

Research has shown that most consumers, prior to making a purchase, will Google the name of a company they are thinking of buying from to see if they are legitimate. - Lily Iannetta of Assure Assess.

It really is a lot of work but you dont have to go it alone. Assure Assess offers basic, premium and platinum Social Networking packages that include set up and maintenance, check it out at www.assureassess.com/socialnetworking.

The great thing about Social Networking is that once your campaign is up and running it will not only drive new business but will also increase your credibility, online presence and will re-enforce other advertizing.

by: Courtney Jewell-McElroy

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