Standard Formats For Captions and Subtitles For the Visual Media on the Internet

Standard Formats For Captions and Subtitles For the Visual Media on the Internet

The World Wide Web has opened avenues for the visual media which is being effectively used for social and commercial purposes. The internet is now browsed by over 1,733,993,741 people worldwide, and this figure is rapidly increasing.

According to a recent study in the US, online video usage has increased dramatically and the top video brands that are most popular are You Tube, Hulu, Yahoo!, Fox Interactive Media, Nickelodeon Kids and Family Network, ABC.COM, MSN/Windows Live, Turner Sports and Entertainment Digital Networks, MTV Networks Music, CNN Digital Network.

The online video networks are patronized by a large section of the American population for news stories, jokes, bloopers video, movie previews, music videos, clips from TV shows, full length TV shows and movies, training videos etc. There are many people amongst the online viewers that avidly prefer watching videos with captions or sub-titles, and increasing number of online videos now have captions and sub-titles included in them.

The production companies of online videos in order to embed captions and sub-titles into them require accurate transcripts, without which they cannot be included. The producers use different software to add captions or sub-titles to the programs and for compatibility of the transcripts with the software, different formats of the transcripts are needed by the production companies.

Some of the companies may need the transcripts in the Windows word.doc format with or without time code notations, other companies may need the transcripts on Excel Spreadsheets with TT (Timed Text) inserted into a cell of the spreadsheet with the transcript of 15 or 30 seconds of the audio added into the cell besides it. The need for the transcripts to be accurate is important for it to sync perfectly with the audio, and the role of a professional transcription company thus becomes significant

The advancement in the caption embedding technology especially for online videos has bought about a change in the formats of the audio transcripts needed, with increasing number of video production companies requiring the audio transcripts to be in XML (Extensible Markup Language) format, only niche transcription companies are able to provide the transcripts in this format, and Transcription Service provider should have the skills of delivering the transcripts in the XML format, this is besides

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