Social media and group behaviour

Social media and group behaviour

Social media and group behaviour

It's not uncommon for unexpected academic fields to pop up during SEO. Psychology plays a surprisingly big part in this technical, internet-based field. Another area that might come in handy, particularly if you're mounting a social campaign is none other than sociology.

On the internet, we assume that people behave the way they always have. As any search engine optimization agency can tell you, though, people behave differently on the net. Not only this, but they behave differently on the net in different areas, at different times, and in different groups.

What you can learn from sociology

It's not necessary to have a degree in sociology to make your organic SEO a success, but it does help to simply slow down and think. For example, thinking about the way people behave in groups versus the way they behave as individuals can really help your SEO, marketing and social plans.

Your market research should give you a lot of information on how your target group behaves as individuals. It will tell you the preferences of your target users as they cruise the net, what it will take to catch their attention, and what they're looking for when they stop on your site.

Moving to a group situation, like those you'll encounter on Facebook, Twitter or any other social forum, this research loses its value slightly. Other influences come into play, strong ones. On Facebook, for example, your target users will be strongly swayed by their social groups, adding the desire to please the group to the many factors controlling their behaviour.

What does this mean for your website optimisation plan? Businesses lose out when they assume their target market will behave in a certain way. Research is vital for social SEO, and you can discuss this with us at SEO Consult.

Moving to a group situation, like those you'll encounter on Facebook, Twitter or any other social forum, this research loses its value slightly. Other influences come into play, strong ones. On Facebook, for example, your target users will be strongly swayed by their social groups, adding the desire to please the group to the many factors controlling their behaviour.

What does this mean for your website optimisation plan? Businesses lose out when they assume their target market will behave in a certain way. Research is vital for social SEO, and you can discuss this with us at SEO Consult.

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