Software As A Service Based Loyalty Programs Country Focus Canada

Canada continues to represent a large market for loyalty programs providers

. Canadian companies - even more so than their American counterparts - have made a consistent effort to invest and support their workforces, even during turbulent economic conditions.

Canada's population is approximately 34 million people. The official languages are English and French although 20% of Canadians speak languages other than English and French. Canada's literacy rate is 99%. More than 18 million people make up the Canadian workforce; 25% goods producing, 15% in manufacturing, 6% in construction, 2% in agriculture, 2% in natural resources, 1% in utilities and a whopping 75% in the services sector.

In 2011, The Robert Half Agency, one of the world's largest staffing agencies with more than 400 locations worldwide, released a report that looked at the challenges employers are facing as it relates to finding and retaining skilled labor, worldwide.

The report revealed that 91% of managers are confident in growth prospects for the coming year and 65% have plans to hire. 51% reported that they are finding it increasingly difficult to find skilled candidates and 36% of managers reported that they worry about losing top performers. 76% of CEO's plan to focus on retention as the economy improves and are making efforts to boost job satisfaction.

Right Management conducted a survey over 2000 senior executives in Canada. The survey revealed that Canadian employers are increasingly worried about poor employee morale. The survey revealed that businesses see the following barriers as it relates to achieving their business goals: 65% cited employee morale and burnout, 50% cited concern over losing top talent, 36% felt that they did not have the skills required, 27% cited an inability to attract new talent and 13% cited loss of intellectual capital resulting from downsizing. Right Management surmised that companies need to be doing more to attract the ever-shrinking pool of talent. After all, talented employees hold the capability to drive business forward.

These concerns demonstrate the need for Canadian employers to come up with dynamic solutions to engage and revitalize their employees. And what better way to do this than through employee loyalty programs?

Let's face it. The results of these studies are no surprise given the number of Canadians who have downsized their workforces and cut back on spending post-recession. Companies are looking for more efficient and smarter ways to spend their money so effective loyalty programs must provide an affordable solution to their clients that will offer maximum benefits.

How can a loyalty programs provider convince an employer who is cutting back to invest in an employee rewards program? Through leveraging cutting edge technology and strategic partnerships, that's how!

Rather than re-inventing the wheel by building a model from scratch to deliver loyalty programs, loyalty programs providers can merge their methodologies, strategies, approaches to employee rewards and technology that already exists. This will help them to deliver their programs through strategic partnerships. Partnering with a provider of global rewards that is able to deliver a Software as a Service based system, complete with millions of incentives and online access to a vast, global library of catalogues, will be key to showing Canadian companies why their loyalty programs will achieve the results that they are looking for.

by: Rob Purdy

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