Software Outsourcing - A Sure Shot for Speed-to-Market

Worse, an ISV could come up with an idea, develop it into a successful product

, and then, as it often happens, there are a handful of copycats. His only solution is to either develop features that the copycats don't have, or, to come up with different ideas to develop and get them into the market fast.

Sometimes, developing a new idea into product is a matter of reputation. Customers in a niche get used to a particular company's continued ability to produce software that really well for them. For example, Google has gone from search to mail, to docs, and a reader, added photos and whole slew of useful products. It has a reputation for that, and for constantly having something new in the offing. This is expensive in terms of both time and money. Add to this, the scarcity of talented software engineers.

For most ISVs or SAAS companies, particularly in the US or Europe, development and marketing are the main challenges.

The advantages of software development outsourcing include:

Flexibility: A shortage of resources and rising hiring costs takes away the agility and flexibility a product company needs to speed past the competition. Good offshore outsourcing companies can provide a short notice to ramp-up or ramp-down. This allows you freedom to respond to changing scenarios in your target market.

Time to Market: Offshore outsourcing speeds up development when there is a 'go-to-market' strategy, and with a good software outsourcing partner you can accelerate your time-to-market by access to a bigger and immediately available trained resource pool.

Cost Advantage: Every company, from early stage to established ISV's now considers an offshore outsourcing partner for product development to reduce their development costs by 60%.

Refocus: By selecting a long-term software development partner for your product offerings, you benefit focusing your energies on business growth, product roadmap, competition analysis and above all client retention.

Software Outsourcing - A Sure Shot for Speed-to-Market

By: Adam George

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